BRAINPAN LEAKAGE

Yep, social networking is a part of our lives. How’s that for title-content disagreement? Well, read on…

Like I said, social networking is a part of our lives. You can’t get away from it. Oh, I suppose you CAN get away from it if you are an off the grid sort of person. Perhaps you can even get away from it if you are a somewhat-on-the-grid but not-on-the-griddle sort of person. Fact is, I have a buddy who is not on Faceborked. He even refuses to be on Faceborked. I’m not sure if it’s because he fears getting borked, or if he’s just afraid he’d get addicted to Farmville.

The thing is, if you are like me, you don’t really have any choice but to be “into the social networking scene.” Honestly, I’m one of those “on the grid off the griddle” types. If I had my druthers, I wouldn’t poke social networking with an elebenty foot pole. I have too much other stuff that needs doing—but, again, I chose my career and with it comes the pain of social networking, which is why you can find me on most every social network out there.

Well… You “yoosta could.”

Over the past few months I’ve done some informal analysis of my own. I’ve taken some scrapings from the various social networks, dissolved them water, then proceeded to experiment with various acid/base titration setups, whirl crap around in a centrifuge, and even grow a few cultures in Petri dishes. (The little, round Pyrex dishes, not Rob and Laura Petri… Although, Laura was definitely a dish… but I digress…)

Here’s the thing – I’ve found that there are some social networks out there that are more or less worthless to me. This revelation, of course, prompted me to jettison said networks. The other thing I discovered is that on certain networks – Faceborked, for instance – my presence was split in such a way that I was ending up doing double work for half the benefit. This wasn’t helping my productivity in the writing arena at all. So, while jettisoning Faceborked wasn’t an option, consolidating it a bit was.

Therefore, if you are a “friend” of my Faceborked “profile” you have probably been seeing this message (or one very similar to it) lately:

I’m streamlining my social networking, therefore the M. R. Sellars PAGE: http://facebook.com/SellarsMR will soon become my PRIMARY Facebook presence. This Murvel R. Sellars “profile” will be DELETED at the end of AUGUST. To stay connected go over and LIKE the M. R. Sellars PAGE.

I will be repeating myself, on Faceborked, daily, right up until the end of August. Why? Because I want this to stay current in the newsfeed, and because not everyone logs onto Faceborked daily, therefore I don’t want to be receiving strange emails in the middle of the night from people I don’t really know, all asking me WTF happened to my profile and why did I leave Faceborked.

I didn’t. I just moved into a bigger house.

Who am I kidding? I’ll get a truckload of those emails anyway. At least I’ll be able to respond with a link to this blog entry instead of explaining myself 4617 times.

More to come…

Murv

So, the other day I posted a Facebook status update that seemed to spark a small firestorm. Well, maybe not a firestorm. Maybe just a box of strike anywhere matches. A lot of flame, really fast, but then sorta gone unless it gets fuel.

Anywho, here’s the stat update:

The overall gist of the flaming box-o-matches came in the form of several “What?”, “Huh?”, and “Say it ain’t so!” sorts of comments. There were also a few direct email type communications taking me to task for being a big doody-head, all because I apparently OWE everyone. However, I pretty much ignored those. The real reason I am writing this blog is to address the “What?” and “Huh?” comments that came from people who either didn’t understand what I was saying, or in some cases, who completely misinterpreted what I was saying.

So here’s the deal: I’m not deleting my Facebook account. That would just be all kinds of stupid, now wouldn’t it? I’m also NOT going to stop writing. Not yet anyway. I suspect I will eventually, but by then I expect to be dead.

All I was trying to say is that I am NOT going to be putting a huge amount of effort into being the online entertainment for everyone on my “friends” list.

Why?

Well, there are various reasons, but let’s start with this: I didn’t join Facebook to play Farmville, Mafia Wars, Befuddled Blatz, or any of that other crap. I joined it as a marketing tool. (GASP!) Yes. I am on Facebook to advertise myself and my books. Not to play games. Not to add as many people to my “friends list” as possible. Not to “be virtually social.”

Now, I will grant you that I DO use Facebook to stay in touch with out-of-town friends, and even some in-town friends. I’ve even used it to reconnect with some family, but let’s face it – 2300+ friends? I don’t think so. Hell, I don’t even know 2300 people. Therefore, we obviously have a situation there, and that situation is that the vast majority of the people on my friends list are actually fans. Nothing wrong with that. Not complaining. Simply illustrating the fact that I am on Facebook to MARKET and ADVERTISE.

And that is what I have been doing. That is exactly what the “Punny Floor Show” has been. Me entertaining people in order to raise “brand awareness.” However, as we know with any commercial on television, or billboard on the highway, eventually an ad campaign wanes in effectiveness. If it didn’t then Black and White Speedy Alka-Seltzer commercials would still be gracing our screens.

So there you have it. Me putting on the pun hat and getting myself a nasty case of swamp ass daily, all in order to raise brand awareness worked for a while. Now it doesn’t anymore. Sure, there are folks who are entertained by the interaction, but it isn’t selling books. In fact, what eventually happened is that I began getting more and more friend requests from people who just wanted to watch the show, but didn’t want to pay the cover charge (i.e. visit a bookstore and buy a book or two. Moreover, a good number of them even claimed that they didn’t like to read and gave me grief over updates that mentioned my books. All they wanted was for me to be funny and entertaining. For free. I’m still trying to figure out how that translates into Ramen Noodles for Murv. My guess is that these folks are related to the people who download music, books, and movies from Torrent sites because they are entitled to them.)

So, maybe this makes me a big asshole. Maybe it doesn’t. The point is, I’m not leaving Facebook. I’m just not going to waste my time behind the keyboard playing the online clown when it is no longer an effective marketing tool.

Yeah, I know, me being pragmatic. Weird. Didn’t even know I had it in me, did you?

More to come…

Murv