BRAINPAN LEAKAGE

…Goes Unpunished.

That’s the old saying, and you know, I’m beginning to believe it.

I had this acquaintance. Fortunately, I don’t have this acquaintance any longer, but the following anecdote about him is relevant to this rant – You see, at Christmas time he expected you to go shopping for him and buy him something nice. Well, that really isn’t the spirit of the season, but so be it. The thing is, you couldn’t give him cash or a gift certificate (gift “cards” weren’t around just yet). If you did something like that, then you didn’t “care.” You hadn’t put any “thought” into his gift. And, he wasn’t about to give you any hints about what he wanted. You should “know” if you were his friend, family, whatever…

Okay, I can kind of see that first point, the second is a bit thin, but whatever…

However, here’s the rub. No matter how much thought you put into the gift, no matter how much attention you paid, or how much shopping you did, come Christmas day, after opening said gift, he asked for the receipt.

Yep. He would take EVERYTHING anyone had given him… I’m SERIOUS… EVERYTHING he had received and then return it, most often for the cash.

Kind of makes you think, “Why bother?” Know what I mean?

Well, that’s the feeling I’m getting right about now… As you all know, I rarely if ever publicly respond to negative criticism. Truth is, I don’t even read reviews – good or bad – because they are nothing more than an opinion of an individual, and in the end don’t mean much of anything.  It has been my experience that negative reviews sell just as many books and positive, so it’s a wash – all except for the fact that negative reviews tend to make you feel bad. So, I’m just fair about it – I don’t read any of them. No offense intended to reviewers out there. That’s just a little quirk of mine. However, what I am responding to HERE is a little different. While it’s still the opinions of a handful of individuals, said opinions were delivered directly to me via email and social networking sites, and they are so rude under the circumstances, that I feel compelled to make my feelings known.

So, here you go…

On Sunday last – that being December 12, 2010, I made an announcement. I was, to say the least, pretty damned excited about it. You see, I had an idea. Not only could I do a little marketing, but I could give a gift to all of my loyal fans. I could write a holiday-themed, paranormal suspense thriller novella, and just give it away.

Yeah. Free. No cost. FREE.

To do that and not go broke, of course, it would have to be an e-book. Trust me, the publisher is in this to make money – and so am I. But I convinced them that the benefit of giving away the e-book as a marketing tool would be worth the investment they were making in my work, the piece itself, and all of the things necessary to create said e-book. Not having an e-reader really isn’t an issue either. You can download free e-reader software from Amazon, Barnes & Noble, etc that allows you to use your PC. Or even your smartphone.

But, just to be sure, we plan to make it available as a PDF and provide the option of reading it online as well.

No biggie. Everyone is covered. Everyone who wants to read it, can read it.

So, that’s what we did. I wrote it. I set aside everything else I had to do for a two week span and I wrote. Granted, I had fun writing it, but my schedule will now likely kill me because I have to do two weeks worth of stuff I neglected, all in a matter of 4 days. But, that’s MY problem.

Now, another reason I had fun was NOT just because I have fun writing anyway, but because I was excited to GIVE something back to my fans this holiday season.

So, on Sunday I announced it. Just like I announce any of my book releases.

And, you know what?

For every ONE “Yay, I can’t wait” email I have received, (which is NOT the reason I did this, mind you) I have also received THREE “I don’t want that, I want a hardcopy” or “E-books suck” or “I don’t do e-books” and even “Why can’t you just send me a free paperback?”

Not a very heartening ratio…

There were others, equally pissy and rude. (Receiving THESE types of comments was also NOT the reason I did this, as you can imagine.)

And then there is also my personal favorite, “Oh, I thought it was a REAL book.”

In all honesty I had convinced myself to not say anything. To simply let this slide and forget about it. But the “Real Book” comment was the last straw.

So… If you are one of the folks who sent me a nice email, and are excited about the release of Merrie Axemas, thank you. Even if you didn’t send a note and are still excited about it, thank you. AND even if you don’t plan to read it, but had the presence of mind to NOT complain as if I owed you something, thank you.

YOU are the reason I write for publication, and not just for myself…

However… If you are one of the people who felt you had some sort of entitlement to open your mouth and complain, or say something insulting and rude about a FREE gift – one that you aren’t obligated in any way to accept  in the first place, and has no strings attached – Well… You’re welcome. Way to get into the spirit. Happy Freakin’ Holidays to you…

I’m just sorry I don’t have a gift receipt to give you  so that you can return it.

Murv

I was looking at the news the other morning. This isn’t unusual, I do it every single morning. Well… When I have access to a TV. If not I listen to the radio. If I don’t have that I look for a newspaper. If I’m cut off from those too, well… I cry.

But that’s another story and I don’t want to talk about it…

The thing is, even with elections, exploding volcanoes, cholera epidemics, and airplanes falling out of the sky, one of the top news items was a “slow news day” sort of thing.

“What was that?”  you ask.

The McRib.

Yes… The sickly-sweet-sauce soaked, pressed, molded, and formed, non-rib pork by-products on a bun with a pickle. You see, “It’s back.” This is not to be confused with Carol Anne announcing, “They’re back.” We aren’t talking poltergeists here. We may, however, be talking zeitgeists… I mean, given that the golden arches would like for everyone to get all excited about pressed pork leavin’s on a bun, they are in effect creating their own, artificial, “spirit of the age,” so to speak.

Apparently, though, “the age” only lasts six weeks. It seems that’s what makes the “return of the McRib” newsworthy and not just commercial-worthy. The marketing geniuses  at the fast food mecca have created this overwhelming demand for a product by making it scarce. Their official position is even something to the effect that by restricting McRib trade they keep the “true fans” of the sandwich wanting more. And, I wasn’t kidding about them being geniuses – I mean, after all, here I am blogging about their damn McSammich, and adding to the buzz. No offense to my publicist, but I think maybe I need some of these burger folks on my team.

But back to the whole McRib Mania… I really have to wonder if we’re talking “true fans” or just sheeple that are getting excited over this.

Why?

Because if rib-shaped, non-rib, pork by-product patties are really your thing, you can buy them at the grocery store all year round. So what’s the big deal with the McVersion of the sandwich?

The Secret McBurger Police will probably have me silenced for this, but I think I know what makes it so special.

It just has to be the pickle… I bet they’re importing them.

More to come…

Murv