BRAINPAN LEAKAGE

“Tits!…Why… There must be 57 tits up there.”

Back in the days of vinyl record albums containing recorded concerts of such funny folk as Richard Pryor, George Carlin, and Robin Williams, there was also Steve Martin. Mister Martin is arguably one of the funniest people of the late 70’s / early 80’s, and is still insanely hilarious to this day, albeit with a different bent to his humor. In case you haven’t done the math just yet, the line about “tits” was from one of his comedy routines – quite obviously the “odd number” being the major component of the punch line.

And, of course, this brings me around to what I am really here to talk about – that being, web marketing. You see, targeted web marketing has become the big thing over the past few years. These days data aggregators look at your searches, the personal info that you’ve put out there, and everything else they can glean from your time spent on the Internet, and  then proceed to customize a barrage of ads specifically for you.

However, sometimes their aim is a bit off – as is the case with this odd number of tits on my screen. Not that there is actually an odd number of breasts, mind you. Just that it is odd that there is any number of them on my screen whatsoever. You see, some of the really major culprits where targeted web ads are concerned happens to be the sidebars of social networking sites. In the case of “Myspank” they tend to get really obnoxious. I can’t count the number of times I’ve been approving friend requests, only to have an embedded shockwave-flash video of some twenty something cutie giggling and smiling at me as she ostensibly carries on a chatroom-esque conversation with yours truly. Problem is, I can’t see what she’s supposedly saying to me… However, my also unseen replies must be pretty damned witty, because she giggles a lot and makes bedroom eyes at me. Too bad I’m old enough to be her father. If I was a hormonal twenty-something single guy, I might be flattered. If I was a hormonal teenage guy, well hell, I’d fall for it in a heartbeat. But, the fact of the matter is none of the cuties they’ve paired with my profile to date can hold a candle to E K, so it’s a moot point. (Just for the record, she didn’t make me say that… This time, anyway.)

However, lately, even though I’m listed as married, the web marketers of the Myspank platform seem to be under the impression that I am single. Either that, or they know something about my marriage that I don’t. Obviously, this is where the “tits” come in.

As you can see, thus far they have actually managed to keep the breasts to an even number. However, for fear that I might become bored with the same pair of “tits” in my face repeatedly – see, I told you they knew nothing about marriage – they have made sure they have a bevy of busty young things arching their backs through various chest thrusting, cleavage revealing, shirt stretching poses. And, all of this appears to be for the express purpose of getting me to join a service that would let me hook up with “Local Singles”.

Interesting…

I mean, what with it being targeted marketing and all, they should already know I’m married. So, if they are trying to tease me into being unfaithful, why in the hell would I care if the other party is single? Just something to consider…know what I mean?

Of course, that’s not even the half of it. Just have a look. Based on the photos they keep pushing at me, it would seem more like they were advertising doubles, not singles. Pairs, not Aces. But, I guess that’s all just a matter of semantics, eh? But, even if we follow their logic, the fact of the matter is, I don’t feel like I’m looking at “singles”… I feel like I’m looking at the public teaser images for a porn site. Either that or an advertisement for brassieres.

And, on the note of targeting the marketing… Since all manner of aggregating bots pick up all sorts of keywords and such from my blogs, text entries, and what have you on the web, it would seem they might have run across the fact that I’m not really a “boob guy” at some point. I’m thinking they’d be better off trying to tempt me with a shapely set of gams…

But hey, maybe they know what I like better than I do. Maybe “tits” will grow on me… But, let’s hope not.

Now, don’t get me wrong. All of the ladies they have paraded across my screen are perfectly lovely. And, in the endowment department they definitely aren’t lacking by any stretch of the imagination. I’m fairly certain they have a good bit of the alphabet covered.  In fact, a couple of them look to me like they would benefit from a lifetime supply of Doan’s Pills. (For the younger crowd out there, Doan’s Pills are a pain reliever that was originally marketed for backaches. They are still around these days, but they don’t seem to be advertised anywhere near as much as they were in the past.)

But, you know, the thing that gets me the most about these particular ads isn’t even their frequency – which is high. And, when I say high I mean, as in at least every other refresh, and often times even more. Nor is it the fact that undoubtedly not a single one of the ladies pictured have anything at all to do with this supposed “singles meeting service”. Nope. Even as disturbing in a sense as all that is, it’s not the real kicker.

I mean, let’s face the facts, in 5 minutes on “Myspank” I end up seeing more “tits” than if I spent all afternoon with a copy of “Big Busted Babes,” “Melons On Parade,” or some other breast-centric porn magazine, so in reality it gets to be just a bit numbing to the senses.

So, nope, none of the above… The thing that stands out – pun not intended – is the fact that if I don’t click on the ad, which by the way, I never have, they get pushy about it. And, by pushy I don’t mean they show me a model in a push-up bra. They’ve already been doing that, in some cases anyway. Nope, you see, what they do is go out of their way to draw extra attention to the “tits” in question. How? By writing on them, of course. These poor women suddenly become living Goodyear blimps… (I say blimps, and not just blimp, because there are two, and well, you get the idea…)

Anyway, the marketing geniuses seem to believe that I will somehow get a vicarious thrill by placing the mouse pointer over the two dimensional “tits” and watching it turn into a hand. I suppose if I was a little perverted… Well… Wait… Actually I am a little perverted… In a good way though… But, that’s beside the point… If I was into the whole “boob thing” and I was also just a little off kilter in the braincase… Or a little desperate, I suppose… I guess maybe I could get all excited about moving that virtual hand around a bit before clicking on a strategic location or two. My guess is, that’s exactly what they are going for. Maybe I should do a poll of the 18 to 24 year old males with pages on “Myspank”. I bet they could tell me…

You know, if they are going to all this trouble to get my attention, I almost have to wonder what they are showing the women users when they log on?  And, do they tailor to sexual orientation? I mean, come on… I have lesbian friends who would probably like to see what I’m being targeted with… And, I have gay friends who I suspect would rather see what’s being dished out to the women, if it is in fact what I think it might be.

See, now, in my mind that would be targeted marketing.

Finally, on the note of what the ladies are being shown. Truth is, I have no idea. But, if I had to speculate, I figure they are probably seeing some buff guy with a Kielbasa stuffed into his pants… Or maybe a parsnip if the model happens to be a vegan. Of course, I suppose it could just be a pair of socks or some such. But, I really don’t think I have any desire to go looking for a picture in order to figure it out. I’ll let you do that yourself.

In any event, I guess something like that would explain why E K suddenly started spending so much time on “Myspank” as of late…

More to come…

Murv

I like to sing.

Now, please take note – I did not indicate in any way that I am good at singing. I simply said that I like to do it. Therefore, you aren’t about to find me in a Karaoke bar, belting out Bon Jovi or Heart tunes and downing Kirin with a bunch of visiting Japanese businessmen. For one thing, I never have occasion to be socializing with the aforementioned Asian moguls. Just doesn’t happen in my line of work. Maybe someday a Japanese publisher will pick up the foreign rights to the Rowan Gant Investigations and do a translation, but something tells me by the time they were done, he would end up being a Mystical Samurai Pokemon or something of that sort, so I’m not really sure how I feel about that prospect. I guess it all depends on how much Kirin I’ve had, and how much money is on the table when the offer is made.

But, let’s get back to the story…

The truth is, it really doesn’t matter if they are Japanese businessmen, or a visiting friend from the FBI, since the latter actually does happen. You still won’t find me hanging out in the Karaoke bars, because even though I like to sing, I can’t carry a tune in a bucket, even with help and I know that. I didn’t used to have this problem. Once upon a time I could cart a tune around in a brown paper sack with no backup whatsoever, and sound pretty good. But, at around age 13 I was afflicted with a bad case of swimmer’s ear. (I bet you thought I was going to say hormones… Well, that’s a different blog…) At any rate, both of my eardrums were perforated by the blistering, which left behind a whole mess of scar tissue. As I have grown older the extent of my frequency hearing loss has worsened considerably. So, no matter whether we are talking brown paper sack, plastic bucket, or galvanized pail, I can’t carry a tune.

Still, I like to sing.

Just ask Anastasia, good friend and co-founder of the “Murv’s Stalkers” fan club. She and her husband are regular visitors to the “Murv Cave,” and were here for the Yule Bash 2007. They were also here for Yule Bash 2008, but 2007 has more to do with the singing thing… You see, that was the year of the 14 inch snowfall type blizzard storm that struck on the very day and evening of the Yule bash. So, Anastasia actually got to witness me shoveling the back deck – repeatedly – while I was holding a Vodka-Tonic in one hand, and belting out my own renditions of A Fairytale of New York, Run, Run Rudolph, and countless other holiday tunes. What I’m trying to illustrate here is this – I am likely to start singing at the drop of a hat. Especially if alcohol is involved, but while it is a good impetus, booze definitely isn’t a pre-requisite.

Such was the case just the other day. And, no, this time there was no alcohol involved.

You see, I had just picked up the offspring from school. We returned home, and following the usual schedule the short person set about doing her homework while I started fixing dinner. After all, E K would be home in just a little over an hour and we all know what happens if I don’t have her dinner on the table when she walks in.

So, anyway, it had been a fairly good day, I was feeling somewhat chipper,  and I was far enough ahead of the game with fixing dinner that I could reasonably assume E K wouldn’t beat me and lock me in the closet that evening. Well, at least not on account of dinner being late, that is… Therefore I started bellowing out some Traveling Wilbury’s tunes. I happen to like the Traveling Wilbury’s. Not only are their songs catchy, but also they’re a lot of fun.  If I remember correctly I started out with Tweeter And The Monkey Man then flowed right into Handle With Care. I think Last Night might have even been in there somewhere as well, although I’m pretty sure it entered the mix a bit later. I left Margarita out of it because it doesn’t sound nearly as good without the 4-part harmony.

Somewhere around the time I was taking a breath before launching into the chorus of one of the above songs, I was cut short by the offspring calling out to me from the dining room…

“Daddy!” she yelled.

Well, it didn’t sound like anything was terribly wrong… Parents kind of have a sixth-sense about that sort of thing believe me. What it sounded like was that she was simply trying to get my attention before I started bellowing again. I made the logical assumption that she might need some help with fractions or some such. She absolutely despises math. It’s not that she’s bad at it or anything. She just hates it with a passion for some odd reason.

Anyway, I stepped out through the kitchen doorway and asked, “What’s up?”

She looked at me, and with all the seriousness she could muster she asked, “Daddy, are you going to be a Pop-Star?”

You see, the offspring is all about that Cyrus kid… The one named after a state…  And the somebody or another brothers… And Denny Tomatoes, or some such… You know, the latest Disney sensations, most of whom probably won’t have the staying power of an Annette Funicello… But, that’s just my opinion… Either way, she is so all about these “Tween/Teen Idols” in fact, that she has abandoned her grand plan to become a Doctor and has decided instead to become a “Pop Star” just like them. When I was her age I think I was planning to be an Astronaut. Shortly after that it was Oceanographer, closely followed by Veterinarian… So, my point is, I’m not worried about her current career choice. I’m sure it will change soon enough. As a matter of fact, she has such a gift for gab and penchant for arguing with us, that I wouldn’t be surprised to see her become a trial attorney. I mean, I hope not. Then when people at the old folks home ask me what my kid does for a living I’ll have to make up a lie and stuff… But, I digress…

So, the kid had just asked me if I was going to become a “Pop Star”…

I looked back at her and chuckled as I replied, “No, honey, I write books for a living. You know that.”

She pondered my answer for less than a heartbeat before replying, “That’s good, because you don’t sing very well.”

Critics. They’re everywhere. But, at least I know my kid is honest, so that gives me some hope that she won’t become an attorney after all, and it should definitely keep her out of politics.

As for me, I guess I won’t be quitting my day job.

More to come…

Murv