BRAINPAN LEAKAGE

Several days ago I was contacted by a newly-minted author. That is to say, a young lady whose very first book was seeing publication, and who was taking her first steps out onto that pothole-filled, ice-slicked, ultra-jam-packed highway that is self-promotion.

In particular, scheduling book signings.

Book signing events are an author’s way of getting a chance to scribble in books without getting in trouble for it. We all carry a box of crayons because secretly that is what we wish we could use to sign books. You know, just a doodle of BLIZZARD BLUE with a couple of underlines of BRICK RED and BURNT ORANGE. All circled by UNMELLOW YELLOW. After all, we want our artistic side to shine.

Scribble, scribble, scribble... 🙂

Okay… so not really. Well… not always, we’ll put it that way.

The gist of my story here is that she wanted advice from someone who had not only been around the block a couple of times, but had the scrapes and scars to prove it. And, when she couldn’t get hold of him, she contacted me.

As with any shiny, fresh-faced new author who has no clue what is happening and is nervous as all hell, she had questions. Having been there, I was more than happy to answer those questions, but as usually happens in my case, simple answers turned into a small novel. Well… short story, at least.

When E K saw what I had written she suggested I share it with folks here on my blog because I had put quite a bit of effort into it. As we all know, an E K suggestion is tantamount to a direct order, and also as we all know, I do what E K says out of self-preservation.

So, here is my reply to that young lady, with a little added text here and there that came to me later. Not really new advice in that sense, but explanation of the advice originally given. You will notice that it reads similar to my advice for authors and aspiring writers “filk” of Wear Sunscreen (see: Use Flash Drives) – However, upon trying to actually make it fit the cadence of that piece and such, I was forced to leave too much of the advice out of it. I didn’t want to do that.

E K didn’t want me to do that either.

Still, I must preface this with a simple disclaimer: This is merely MY take on book signing events as drawn from my decade plus of experiences with them.  Make of it what you will…

My Advice On Book Signing Events

Have fun.

Sign the title or half-title page. Your choice, but be consistent.

Keep a blank pad near you to test pens when they suddenly die without reason, AND for when you need to practice a name, as someone will invariably ask for their inscription to be made out to some name with no vowels other than y plus 37 consonants in no particular order (and only they will be able to pronounce it – likely improperly – but hey, it’s their name they just made up so roll with it and laugh later.)

Or they will want it made out to something like “Lord Bastard Fuckwad of the Asshole Dynasty, Utah Chapter.” While that might sound like I just made it up, I didn’t. I will never forget signing that particular book or the inscription, trust me.

Make eye contact.

Smile.

Ask the person’s name and use it when you talk to them, even if you forget it the minute they step away from the table. When you sign their book, ask them how to spell it. You’d be amazed at how many different ways there are to spell Mary.

Take a friend with you. Have them run interference if you get a crazy. I once had a woman explaining to me how she was a REAL Vampire Slayer (unlike the fake vampire slayers I suppose) and that she was there to slay all of my fans because they must be vampires since I write about vampires. I don’t, of course, but you couldn’t convince her of that. If crazy gets a target lock on you, a wingman(woman) will be invaluable. Set up a signal so that you don’t look like you are giving the crazy the brush off. Something innocuous your wingperson will notice and understand means “Scotty, beam this flake out of here.”

Expect stupid questions. Expect smart questions. Answer both of them with the same earnest and sincerity. Failing that, use humor. It will save you if you get in a pinch, 99% of the time. This may sound easy, but trust me – after answering the exact same question for 137 different people, separately, at the same book signing, after having already answered it up in front of all of them during the Q&A, you’ll know just how much work it really is. People do not listen as well as you imagine.

Accept that it is possible you will run into a crazy who will not go away, no matter what, and even humor won’t save you. Be ecstatic when you don’t run into same.

Practice your signature for 20 minutes every day, blindfolded, until you can sign it in the dark, behind your back, while carrying on a conversation. If you manage to do this, you are way better than me.

Don’t make promises to readers you don’t intend to keep, and don’t put up with readers who demand that you do.

Don’t waste money on expensive business cards. Some people will take them, some people won’t… The book is what’s important, and in the end the business card will just get thrown in the trash.

Put some candy on your table. Give it away for free. Maybe some bookmarks. If nobody is stopping by the table, get up and walk around. Hand out the bookmarks. Introduce yourself. Don’t be shy about why you are there, but don’t be a hard sell either.

Don’t be afraid to suggest someone else’s book to a reader. They, and the store, will appreciate your honesty, and your help.

Never put down another author or their books in public. Even if you would like to run over them repeatedly with your car. It only makes you look like an ass.

Take plenty of extra ink pens, and a roll of breath mints.

USE the breath mints.

Do NOT dine at a “Garlic Hut”, “Tandoori Monkey”, or any other pungent food vendor just prior to your signing.

Don’t be afraid of your readers. Remember, they are there to see you. But whatever you do, be genuine. All you have done is written a book. This does not make you the center of the universe.

Accept praise graciously, but don’t let it go to your head. If you do, you will alienate your friends, store owners, readers, and potential readers.

Do not start believing your own press, because once you start down that road, it is already too late.

Pay attention to everything. You never know when you might need a funny or interesting story that starts, “A funny thing happened to me at a book signing…”

But trust me on the having fun thing…

More to come…

Murv

As you are all well aware, E K  and I celebrated our 22nd anniversary on Halloween this year. Many of you already know there is a long and involved story behind the courtship, wedding, and our forgetting that costumed kiddies would be knocking on our door during the ceremony – the ceremony and reception were both held at our house. For those of you who may be new to this blog, you can read about it here (if you so desire) – The Mahwage Blogs

The other thing you long time readers know is that I am the cook in the family and that the kitchen is my domain. On our anniversary we usually go out for dinner, but sometimes circumstances dictate that we stay in for the evening. Such was the case on this recent Halloween 2009.

But, stay in or no, we are talking about Evil Kat here and a celebration of my 22 years of indentured servitude to her redheaded evilness, so obviously dinner needed to be something special or terrible and horrible things would happen to me.

So, I fixed a dinner fit for an Evil Redhead and all was good. After said meal,  being ecstatic that I would live to see another day, I posted the following Facebook status update:

Much to my surprise comments were flying left and right with folks jokingly begging invites to my house. However, among the comments were also requests for the recipes, and one of them came from Reverend Alicia Lyon Folberth who wanted to know if she could include them in an upcoming cookbook being produced for her temple.

Since many of my dishes are created spur of the moment, I didn’t necessarily have a recipe at hand and wasn’t quite sure where to start, especially since a good portion of this particular meal relies simply on knowing how to cook a steak. However, after ruminating a bit I managed to jog my memory enough put something on paper for her. And, since there were many others who won’t have access to the cookbook proper, I thought maybe I’d post the recipes here.

Besides, if her supreme evilness decides she wants this again I might need to refresh my memory with my own blog…

E Kay’s 22nd Anniversary Dinner

Irish Whisky Marinated Ribeye Steaks with Crab, Feta, and Herb Butter
Grilled Vodka-Lime Portabello Mushrooms
Steamed Broccoli

(Serves 2 – adjust ingredients as needed for larger group)

INGREDIENTS:

2 Good Quality Trimmed Ribeye Steaks – I prefer Black Angus, dry aged

2 Large Portabello Mushrooms

1 Large Head Fresh Broccoli

1 6 oz Can Lump Crabmeat (Unless you have access to fresh)

1 4 oz Container Crumbled Feta Cheese

1 Large Head of Garlic

Sun Dried Tomatoes

1 Fresh Lime

¼ Lb Sweet Cream Butter (1 Stick)

2 Tbsp Sweet Cream Butter

Olive Oil

Worcestershire

Vodka

Pepper Vodka (Optional)

Bushmills Irish Whiskey

Dark Brown Sugar

Salt

Pepper

Paprika

Basil (Dried)

Onion Powder

INITIAL PREPARATION:

The following should be done 2 to 3 hours prior to cooking

For The Crab-Feta Mixture –

Soften ¼ Lb (1 stick) butter. Drain crabmeat and place in bowl with softened butter and 4 ounces of crumbled feta cheese. Add dried basil, 2 minced garlic cloves, 1 Tbsp minced sun dried tomatoes. Mix until fully incorporated. Refrigerate.

For The Portabello Mushrooms –

Remove stems and gills from mushrooms. Clean and rinse in cold water. Pat dry. Place in bowl. Add juice of one lime, 2 minced garlic cloves, and ¼ cup olive oil to cup and mix well. Pour over mushrooms, seal bowl and refrigerate.

For The Broccoli –

Rinse, chop into florets, peel and chop stem. Rinse again, drain, refrigerate.

For The Ribeye Steaks –

How far ahead you do this step is entirely dependent upon the level of flavor you are seeking from the whisky marinade. I suggest 3 hours, however, I have done it at 30 minutes for a milder flavor or even as long as 8 hours for a stronger flavor.

Mix 3 Tbsp dark brown sugar with 4 ounces Bushmills Irish Whisky. If necessary, microwave for 10 – 15 seconds in order to gently warm and fully dissolve sugar. Place steaks in a shallow dish and Spoon one fourth of the mixture over steaks. Flip steaks and spoon another one fourth of the mixture over them. Reserve remaining Whisky marinade. Cover and refrigerate steaks unless you are going to be cooking them right away.

COOKING:

Remove all items from refrigerator 30 to 45 minutes prior to cooking.

Place broccoli in steamer basket and steam in covered pan with 2-3 inches of water. OPTIONAL: Add an ounce of pepper vodka to the water as well. Melt 2 Tbsp butter. When finished steaming, drizzle broccoli with melted butter, salt and pepper to taste.

Heat a grill pan or stainless steel skillet and add 2 to 3 tablespoons olive oil. Using tongs, sear mushrooms in hot oil, approximately 5-7 minutes per side. Remove mushrooms to shallow dish. To the hot skillet add remaining marinade from bowl and 2 ounces vodka. Deglaze pan. Allow to reduce by ¼ and pour over mushrooms.

30 minutes prior to cooking drizzle both sides of ribeye steaks with Worcestershire. Season liberally with onion powder and paprika. Salt and pepper to taste. Drizzle with remaining whisky marinade. Preheat Oven to 500 degrees or use broiler if you prefer.

Quickly sear steaks in cast iron or all metal skillet, approximately 3 minutes per side. In the center of each place a generous dollop of the crab-feta-butter mixture. Place skillet in oven or broiler and cook to desired level of doneness.

Allow steaks to rest 5 minutes before serving.

Quickly, while meat is resting, separate oil and grease from the liquid in the skillet (I have a separator cup I use). Discard grease and oil. Place skillet over high heat, return juices and 1 ounce bushmills to pan and deglaze. Reduce by ½ and pour over steaks immediately before serving.

Notes:

Multitasking is a pre-requisite, as you will end up doing all of the above simultaneously.

Mix tall vodka tonic with twist of lime for your spouse and one for yourself.

Eat your dinner.

Clean up kitchen.

Hand out candy to trick or treaters while working jigsaw puzzle with wife and daughter.

Have pre-purchased Ben ‘n Jerry’s for dessert.

You will likely have some of the crab-feta-butter mixture left. I generally will use it for a crostini or on crackers.

More to come…

Murv