BRAINPAN LEAKAGE

This is a typo. This is a typo on drugs… Any questions?

Today’s missive is just a quick Public Service Announcement. Granted, it is as much for my own sanity as it is for serving the public… Actually, it might not serve the public that much… Maybe not at all… But, I’m pretty sure it will make me feel better, so I’m going to do it anyway… (and, as it turns out, it’s nowhere near as quick as I thought it was going to be…)

So, anywho… Long about once each year I receive an email from someone who is itching to tell about “it.” I mean literally, they want to tell me about the word “it.” In particular, the possessive form “its” and the contraction for “it is,” that being “it’s.” You see, these folks are under the impression I don’t know the difference.

To be fair, I can see where they may believe this to be true. I’ll explain that in just a minute. But, moving right along…

Sometimes these folks are exceptionally rude and pedantic about “it.” They have even been known to call me names and write very uppity, nasty, holier-than-thou missives, talking down to me from their crumbling pedestals – I say crumbling because it never fails that the folks who elect to be nasty about “it” send letters and email that are riddled with other typos and horrendous grammatical errors. To their credit, however, they do get “it” correct. But, credit or no, I think these people should seek counseling for anger management and learn to interact with others sans the attitude.

Now, on the other hand, some folks are very nice about it. While the belabored point is still very annoying to me, I can appreciate folks who are nice and to them I raise a glass. Hell, I actually take the time to answer their letters and emails about “it.”

The nasty folks, not so much…

At any rate, time has rolled around again for me to receive an email about “it.” This time the young lady was very nice about it and we exchanged a few notes, played with pencils on the group W bench, and generally had a good time. So, no problem there…

Still, in the interest of trying to make this whole thing go away – which I never, ever will I’m sure – not that I won’t keep trying – we have today’s blog entry.

Around a decade ago, my first novel landed on bookstore shelves. Harm None: A Rowan Gant Investigation. Not my best work… I mean, hell, it’s a first novel. Even so, it’s pretty damn good – in my opinion, anyway. Good enough that it is in its umpteenth printing at this point. But, I’m not here to brag on Harm None. I’m here to apologize for an error that in and of itself is a comedy of errors. A sad, tragic, and painful comedy, but a comedy nonetheless. Both the publisher and I have apologized for this screw-up countless times. However, I suspect I will continue to do so for the rest of my life when I receive my annual complaint email.

You see, it’s like this – As is often done, a manuscript will see a rough layout and be bound with basic cover art, all for the purpose of rushing it out to reviewers. These ARC’s (Advance Reader Copies) are usually either imprinted with the above acronym, the words themselves, or “stickered” as such. This way the reviewer knows that the book is likely to have typos, formatting anomalies, and even grammatical errors which haven’t been fixed yet. The reason this is done is that most all review publications and reviewers are so swamped that it is necessary to provide them with a review copy 4 to 6 months in advance of the book release. Often times the editing process is only just entering its stride at this point, and is far from over.

And so, this brings us to the sad, sad comedy of errors that has plagued me these last 10 years…

When I wrote Harm None I was using an ANCIENT DOS based word processing program, with a very buggy, “freeware”, auto-correcting third-party spelling and grammar checker. Unfortunately, you get what you pay for and while the programmer who wrote this bit of freeware was good with code, s/he wasn’t so stellar with grammar. And so, all of my “its” became “it’s”.

I neglected to double check things after running the checker. My bad.

No biggie though. Editors fix these things, and in fact, the “it’s” that needed to be “its” were corrected. But alas, the tragic comedy still wanted its day in the sun.

Through an unfortunate mix-up, the uncorrected ARC files were mounted when the first print run was scheduled for Harm None. The presses whirred, paper flew, ink splattered, and before anyone caught it, close to 2000 copies of the novel were printed using the wrong signature and cover files.

No worries… The presses were stopped, the proper files mounted, and the process began all over again.

Of course, the not so funny comedy wasn’t through yet.

Through mis-communication, overly efficient workers, and not so divine providence IMHO, books printed from the improper files – which had been set aside to be destroyed – were instead bound, trimmed, stacked, packed, and then shipped.

Shipped to distributors, stores, and the four winds.

The dark and tragic comedy laughed as it watched bookstores, distributors, and even me sell the flawed books to unsuspecting readers, all the while unaware of the ugly practical joke fate was playing upon us.

Then, we found out. Unlike the comedy itself, we did not laugh. In fact, I cried, as did my publisher, publicist, and even some of my friends.

So, there you have it. Something on the order of 1800+ horribly flawed copies of Harm None have been in circulation for 10 years now, and it seems that many of them have found their way into libraries. And, as will happen, I get my annual email/letter from someone who wishes to lecture me – or, more rarely, simply point out in a polite manner – the difference between “its” and “it’s.”

For the record, I know the difference. And, also for the record, you have my most profuse apologies for this horrible error that has been perpetrated upon you, me, and the rest of the reading public. If I could make those 1800 flawed copies go away, I would. But, I cannot. My Kung-Fu just isn’t that strong…

So, in closing, here is an easy way for you to know if you or your library is in possession of one of these flawed copies of Harm None:

If the cover on your copy of Harm None looks like the picture above, with a delineated grey panel down the center, and a grey box on the back, you are holding either an original ARC or an ARC that should never have been. If this is the case, please don’t email me with a lecture on grammar, spelling, “its vs. it’s”, or any other complaint about formatting or even coffee stains for that matter.

If the cover looks like this one, then you are in possession of a proper and/or later printing. This is not to say you won’t find a latent typo. One or two squeak by now and again, no matter how good the editor. But, look at the copyright page to check the date of the reprint, because reported typos are always fixed in subsequent printings.

On a next to final note – The cover art for Harm None might be changing. I have recently been informed that the Mass Market Paperback editions of the first three Rowan Gant Investigations novels – the only books in the series to have been released as Mass Market originals – are to be discontinued when the current stock runs out.

However, do not fear – the books will remain in print.

They are simply being re-formatted to a 6X9 Trade Paperback size to match the rest of the RGI novels. In making this format switch, it is entirely possible fresh cover art will be employed.

Personally, I’m looking forward to seeing what they do, as I am constantly amazed by the cover art they come up with for all of their titles, not just mine.

Now, for the final note – regarding the flawed copies themselves. I have heard – though I have only the words of some eyewitnesses – that at least one of these flawed copies sold at a charity auction for nearly $200 due to its “rareness.”

Personally, I won’t consider it truly rare until I stop receiving the complaint emails, but hey, if $200 was raised for charity then I am willing to say this tragic comedy had itself a happy ending.

Of course, that note probably isn’t as final as I’d like, because I suspect I’ll be writing about this again just one short year from now, just like I have for the past decade…

More to come…

Murv

“Tits!…Why… There must be 57 tits up there.”

Back in the days of vinyl record albums containing recorded concerts of such funny folk as Richard Pryor, George Carlin, and Robin Williams, there was also Steve Martin. Mister Martin is arguably one of the funniest people of the late 70’s / early 80’s, and is still insanely hilarious to this day, albeit with a different bent to his humor. In case you haven’t done the math just yet, the line about “tits” was from one of his comedy routines – quite obviously the “odd number” being the major component of the punch line.

And, of course, this brings me around to what I am really here to talk about – that being, web marketing. You see, targeted web marketing has become the big thing over the past few years. These days data aggregators look at your searches, the personal info that you’ve put out there, and everything else they can glean from your time spent on the Internet, and  then proceed to customize a barrage of ads specifically for you.

However, sometimes their aim is a bit off – as is the case with this odd number of tits on my screen. Not that there is actually an odd number of breasts, mind you. Just that it is odd that there is any number of them on my screen whatsoever. You see, some of the really major culprits where targeted web ads are concerned happens to be the sidebars of social networking sites. In the case of “Myspank” they tend to get really obnoxious. I can’t count the number of times I’ve been approving friend requests, only to have an embedded shockwave-flash video of some twenty something cutie giggling and smiling at me as she ostensibly carries on a chatroom-esque conversation with yours truly. Problem is, I can’t see what she’s supposedly saying to me… However, my also unseen replies must be pretty damned witty, because she giggles a lot and makes bedroom eyes at me. Too bad I’m old enough to be her father. If I was a hormonal twenty-something single guy, I might be flattered. If I was a hormonal teenage guy, well hell, I’d fall for it in a heartbeat. But, the fact of the matter is none of the cuties they’ve paired with my profile to date can hold a candle to E K, so it’s a moot point. (Just for the record, she didn’t make me say that… This time, anyway.)

However, lately, even though I’m listed as married, the web marketers of the Myspank platform seem to be under the impression that I am single. Either that, or they know something about my marriage that I don’t. Obviously, this is where the “tits” come in.

As you can see, thus far they have actually managed to keep the breasts to an even number. However, for fear that I might become bored with the same pair of “tits” in my face repeatedly – see, I told you they knew nothing about marriage – they have made sure they have a bevy of busty young things arching their backs through various chest thrusting, cleavage revealing, shirt stretching poses. And, all of this appears to be for the express purpose of getting me to join a service that would let me hook up with “Local Singles”.

Interesting…

I mean, what with it being targeted marketing and all, they should already know I’m married. So, if they are trying to tease me into being unfaithful, why in the hell would I care if the other party is single? Just something to consider…know what I mean?

Of course, that’s not even the half of it. Just have a look. Based on the photos they keep pushing at me, it would seem more like they were advertising doubles, not singles. Pairs, not Aces. But, I guess that’s all just a matter of semantics, eh? But, even if we follow their logic, the fact of the matter is, I don’t feel like I’m looking at “singles”… I feel like I’m looking at the public teaser images for a porn site. Either that or an advertisement for brassieres.

And, on the note of targeting the marketing… Since all manner of aggregating bots pick up all sorts of keywords and such from my blogs, text entries, and what have you on the web, it would seem they might have run across the fact that I’m not really a “boob guy” at some point. I’m thinking they’d be better off trying to tempt me with a shapely set of gams…

But hey, maybe they know what I like better than I do. Maybe “tits” will grow on me… But, let’s hope not.

Now, don’t get me wrong. All of the ladies they have paraded across my screen are perfectly lovely. And, in the endowment department they definitely aren’t lacking by any stretch of the imagination. I’m fairly certain they have a good bit of the alphabet covered.  In fact, a couple of them look to me like they would benefit from a lifetime supply of Doan’s Pills. (For the younger crowd out there, Doan’s Pills are a pain reliever that was originally marketed for backaches. They are still around these days, but they don’t seem to be advertised anywhere near as much as they were in the past.)

But, you know, the thing that gets me the most about these particular ads isn’t even their frequency – which is high. And, when I say high I mean, as in at least every other refresh, and often times even more. Nor is it the fact that undoubtedly not a single one of the ladies pictured have anything at all to do with this supposed “singles meeting service”. Nope. Even as disturbing in a sense as all that is, it’s not the real kicker.

I mean, let’s face the facts, in 5 minutes on “Myspank” I end up seeing more “tits” than if I spent all afternoon with a copy of “Big Busted Babes,” “Melons On Parade,” or some other breast-centric porn magazine, so in reality it gets to be just a bit numbing to the senses.

So, nope, none of the above… The thing that stands out – pun not intended – is the fact that if I don’t click on the ad, which by the way, I never have, they get pushy about it. And, by pushy I don’t mean they show me a model in a push-up bra. They’ve already been doing that, in some cases anyway. Nope, you see, what they do is go out of their way to draw extra attention to the “tits” in question. How? By writing on them, of course. These poor women suddenly become living Goodyear blimps… (I say blimps, and not just blimp, because there are two, and well, you get the idea…)

Anyway, the marketing geniuses seem to believe that I will somehow get a vicarious thrill by placing the mouse pointer over the two dimensional “tits” and watching it turn into a hand. I suppose if I was a little perverted… Well… Wait… Actually I am a little perverted… In a good way though… But, that’s beside the point… If I was into the whole “boob thing” and I was also just a little off kilter in the braincase… Or a little desperate, I suppose… I guess maybe I could get all excited about moving that virtual hand around a bit before clicking on a strategic location or two. My guess is, that’s exactly what they are going for. Maybe I should do a poll of the 18 to 24 year old males with pages on “Myspank”. I bet they could tell me…

You know, if they are going to all this trouble to get my attention, I almost have to wonder what they are showing the women users when they log on?  And, do they tailor to sexual orientation? I mean, come on… I have lesbian friends who would probably like to see what I’m being targeted with… And, I have gay friends who I suspect would rather see what’s being dished out to the women, if it is in fact what I think it might be.

See, now, in my mind that would be targeted marketing.

Finally, on the note of what the ladies are being shown. Truth is, I have no idea. But, if I had to speculate, I figure they are probably seeing some buff guy with a Kielbasa stuffed into his pants… Or maybe a parsnip if the model happens to be a vegan. Of course, I suppose it could just be a pair of socks or some such. But, I really don’t think I have any desire to go looking for a picture in order to figure it out. I’ll let you do that yourself.

In any event, I guess something like that would explain why E K suddenly started spending so much time on “Myspank” as of late…

More to come…

Murv