BRAINPAN LEAKAGE

Several days ago I was contacted by a newly-minted author. That is to say, a young lady whose very first book was seeing publication, and who was taking her first steps out onto that pothole-filled, ice-slicked, ultra-jam-packed highway that is self-promotion.

In particular, scheduling book signings.

Book signing events are an author’s way of getting a chance to scribble in books without getting in trouble for it. We all carry a box of crayons because secretly that is what we wish we could use to sign books. You know, just a doodle of BLIZZARD BLUE with a couple of underlines of BRICK RED and BURNT ORANGE. All circled by UNMELLOW YELLOW. After all, we want our artistic side to shine.

Scribble, scribble, scribble... 🙂

Okay… so not really. Well… not always, we’ll put it that way.

The gist of my story here is that she wanted advice from someone who had not only been around the block a couple of times, but had the scrapes and scars to prove it. And, when she couldn’t get hold of him, she contacted me.

As with any shiny, fresh-faced new author who has no clue what is happening and is nervous as all hell, she had questions. Having been there, I was more than happy to answer those questions, but as usually happens in my case, simple answers turned into a small novel. Well… short story, at least.

When E K saw what I had written she suggested I share it with folks here on my blog because I had put quite a bit of effort into it. As we all know, an E K suggestion is tantamount to a direct order, and also as we all know, I do what E K says out of self-preservation.

So, here is my reply to that young lady, with a little added text here and there that came to me later. Not really new advice in that sense, but explanation of the advice originally given. You will notice that it reads similar to my advice for authors and aspiring writers “filk” of Wear Sunscreen (see: Use Flash Drives) – However, upon trying to actually make it fit the cadence of that piece and such, I was forced to leave too much of the advice out of it. I didn’t want to do that.

E K didn’t want me to do that either.

Still, I must preface this with a simple disclaimer: This is merely MY take on book signing events as drawn from my decade plus of experiences with them.  Make of it what you will…

My Advice On Book Signing Events

Have fun.

Sign the title or half-title page. Your choice, but be consistent.

Keep a blank pad near you to test pens when they suddenly die without reason, AND for when you need to practice a name, as someone will invariably ask for their inscription to be made out to some name with no vowels other than y plus 37 consonants in no particular order (and only they will be able to pronounce it – likely improperly – but hey, it’s their name they just made up so roll with it and laugh later.)

Or they will want it made out to something like “Lord Bastard Fuckwad of the Asshole Dynasty, Utah Chapter.” While that might sound like I just made it up, I didn’t. I will never forget signing that particular book or the inscription, trust me.

Make eye contact.

Smile.

Ask the person’s name and use it when you talk to them, even if you forget it the minute they step away from the table. When you sign their book, ask them how to spell it. You’d be amazed at how many different ways there are to spell Mary.

Take a friend with you. Have them run interference if you get a crazy. I once had a woman explaining to me how she was a REAL Vampire Slayer (unlike the fake vampire slayers I suppose) and that she was there to slay all of my fans because they must be vampires since I write about vampires. I don’t, of course, but you couldn’t convince her of that. If crazy gets a target lock on you, a wingman(woman) will be invaluable. Set up a signal so that you don’t look like you are giving the crazy the brush off. Something innocuous your wingperson will notice and understand means “Scotty, beam this flake out of here.”

Expect stupid questions. Expect smart questions. Answer both of them with the same earnest and sincerity. Failing that, use humor. It will save you if you get in a pinch, 99% of the time. This may sound easy, but trust me – after answering the exact same question for 137 different people, separately, at the same book signing, after having already answered it up in front of all of them during the Q&A, you’ll know just how much work it really is. People do not listen as well as you imagine.

Accept that it is possible you will run into a crazy who will not go away, no matter what, and even humor won’t save you. Be ecstatic when you don’t run into same.

Practice your signature for 20 minutes every day, blindfolded, until you can sign it in the dark, behind your back, while carrying on a conversation. If you manage to do this, you are way better than me.

Don’t make promises to readers you don’t intend to keep, and don’t put up with readers who demand that you do.

Don’t waste money on expensive business cards. Some people will take them, some people won’t… The book is what’s important, and in the end the business card will just get thrown in the trash.

Put some candy on your table. Give it away for free. Maybe some bookmarks. If nobody is stopping by the table, get up and walk around. Hand out the bookmarks. Introduce yourself. Don’t be shy about why you are there, but don’t be a hard sell either.

Don’t be afraid to suggest someone else’s book to a reader. They, and the store, will appreciate your honesty, and your help.

Never put down another author or their books in public. Even if you would like to run over them repeatedly with your car. It only makes you look like an ass.

Take plenty of extra ink pens, and a roll of breath mints.

USE the breath mints.

Do NOT dine at a “Garlic Hut”, “Tandoori Monkey”, or any other pungent food vendor just prior to your signing.

Don’t be afraid of your readers. Remember, they are there to see you. But whatever you do, be genuine. All you have done is written a book. This does not make you the center of the universe.

Accept praise graciously, but don’t let it go to your head. If you do, you will alienate your friends, store owners, readers, and potential readers.

Do not start believing your own press, because once you start down that road, it is already too late.

Pay attention to everything. You never know when you might need a funny or interesting story that starts, “A funny thing happened to me at a book signing…”

But trust me on the having fun thing…

More to come…

Murv

Being the marketing whore I am, I belong to several e-lists, forums, and even social networking sites (other than MySpank here). I would like to point out, however, that I am more along the line of a high-priced call-marketer, rather than the street corner quickie. Why? Because I try to show a little class.

I take great pains to avoid being one of those incredibly ridiculous, in your face authors who twists any and all subjects around to a mention of their latest book. For example, say you have a thread where someone says “I like oranges”…If for some odd reason I was to throw my two cents in there, it would be something along the lines of “Yeah, me too. Especially the navel oranges because I don’t like seeds.” Whereas, some of the cheaper, street corner author-whores might seize upon that opportunity to post something like, “Well, if you like oranges you should read my latest novel because in chapter 15, my protagonist, Buck Naked, eats an orange before going out to track down the bad guy, Chronic Halitosis.”

I know…It sounds utterly ridiculous, doesn’t it? Well, even though I have never seen a post specifically about an orange, I have seen some just as convoluted…Some, even worse. We call this Blatant Shameless Self-Promotion. (BSSP or BSP) While self-promotion is an absolute must for authors, being so completely insane about it is…well…just icky.

What in blue blazes does this have to do with pink toenails? Not a damn thing. I just wanted to make it clear that while I’ll readily admit to being a whore, I’m neither cheap nor easy. And, “I gots class.”

Okay…So now that we have established that, back to the topic at hand. Actually, the above really does have some small amount to do with this– that being the fact that I belong to so many different lists, forums, and social networking interfaces on the web. What it comes down to is that I see a whole mess of discussions on a whole mess of different topics. Some of them so-so, some of them interesting.

And there you have it. One of these topics on a forum recently caught my attention. In fact, it has appeared on several forums, and even as commentary/questions in my personal email. While I didn’t feel a need to toss my two cents in on it at the time (nothing had been mentioned about oranges in any of the threads or emails, so why would I?) events of the last day have led me to blog about this subject…

The topic in question was, “What do authors do in their free time?”

Some of the speculation was interesting. People commented about different authors they had met in person, stating that they seemed like down to earth folks who would fit right in with their personal circle of friends. Some wondered if it was a taboo to offer to buy lunch for an author or would you be seen as a stalker (for the record, we like free lunches…but not stalkers.) Others waxed prophetic about how much fun we must be having in our multi-million dollar homes with the indoor-outdoor pools, and high-caliber celebrities coming over for parties. I am sincerely hoping that those commentaries were tongue in cheek, because I have yet to be issued my mansion and yacht…

So, in addition to the “wonder if authors hang out with their friends who knew them before they were authors” kind of questions (yes, we do, BTW), there were the typical “what’s a day in the life of an author like?”

Well…I could ramble on for hours, boring you with the details of getting up in the morning, getting my wife off to work, my daughter off to school, doing dishes. cleaning up cat barf from a geriatric, diabetic feline, spreading notes out on the table and plotting a chapter. Then, typing for a couple of hours, deciding it isn’t right and cutting and pasting for a while, only to go back and write it all over again. Making a fresh pot of coffee while eating a sandwich over the sink…Answering the phone only to discover that it is a radio interview you forgot you were supposed to do but your mouth is full of braunschwieger and swiss on whole wheat with a bread and butter pickle slice…So you wash it down and get on with the interview only to discover that the interviewer has never read your books, or even a synopsis–just two lines of the press release. Therefore, she has concluded that you must be an FBI agent and you spend 11 minutes of the 15 minute interview fielding questions you can’t possibly answer about the inner workings of Quantico while trying to convince her that you do NOT work for the FBI…Finally, you get that done and say to yourself “now where was I?”. You manage to get back to what you were doing (writing…after all, that’s what we do) and if you are lucky you get your self-imposed quota written for the day just in time to get your happy ass into the kitchen and make dinner before evil wife person and the kid get home…And, you do ALL of this without ever once wearing a tweed jacket with elbow patches. (My preferred mode of dress is much classier. Cargo shorts, a t-shirt, tube socks, and if I have to run out to the post office or something, my tan Crocs…See a previous blog for details on those…)

Not very glamorous, eh? Kind of like going to the office, working on a project only to discover the data you got from Fred is wrong, so you have to redo half of it…however, you get interrupted by the boss because he/she needs you to stop what you are doing and take care of something else, even though it is something you aren’t qualified for and would be better done by Sally in accounting. Only to wind up your day picking up a bucket of chicken on the way home because the spouse has to take the kid to soccer practice. But, when you arrive late you discover the dog couldn’t hold it so he crapped in your living room…

See the parallel’s there?

“But, Murv! What the holy hell does this have to do with pink toenails?” you demand.

That should be obvious from paragraph 10. I have a daughter, and she’s at “that age.” No, not the age where she brings boys home and I sit in the living room cleaning guns. That’s a few years off yet. She’s still a munchkin and she is at that stage where she wants to be a girly girl (which is fine) but she also wants everyone around her to be pretty too.

So…What did this author do with his free time yesterday? After doing the grocery shopping and other exciting crap like that, he let his 7 year old daughter paint his toenails pink (along with a good portion of his toes).

My wife claims there’s no nail polish remover to be had in the house. I’m pretty sure she’s lying. I can tell by the evil grin.

Till the next time…

Murv