BRAINPAN LEAKAGE

…Is probably SMEAT.

I bet you thought I was going to say TREET, didn’t you? Well, if it comes to the actual product, yeah, TREET is likely to be what you’ll find in my cupboard. As I’ve pointed out before, I can pick up TREET for 99¢ at the local supermarket, whereas its almost identical cousin SPAM is more along the line of 3 bucks. It doesn’t take Professor Eppes from Numbers to do that math. Hell, I can even do it without taking off my shoes and socks.

But, let’s get back to SMEAT.

You see, when you create a work of fiction, grey areas of copyright law such as “Fair Use” don’t apply. What this means is, you can’t quote song lyrics without permission, and it’s a really, really bad idea to use trademarked brand names without permission. Unfortunately, obtaining permission can sometimes – actually, most of the time – be a mission you’d rather not undertake. I managed to luck out and obtain permission from Michael Moorcock, the copyright holder on the lyrics for a particular song performed by Blue Oyster Cult. And, let me tell you, it really was luck. I’ve tried to snag permission to quote lyrics from other artist’s since, and they’ve all either simply not replied, told me no way, or most often immediately replied with “GIMME GIMME A big a$$ chunk of your pie” – (apparently they too think we authors just rake in the cash.) Don’t get me wrong… It’s their intellectual property – or in many cases, belongs to a music licensing firm – but, I’m here to tell you they can be pretty ridiculous when it comes to their expectations regarding payment.

And, music isn’t the only thing we are talking about here. Brand names of products fit into this mix as well. Of course, there are also certain trademarked names that have actually become so pervasive as to end up in our colloquial lexicon, such as “Kleenex”. Give a listen during cold and flu season sometime. Between the sneezes and sniffles, the majority of the sick folk will refer to tissues as “Kleenex”. There’s nothing particularly wrong with that. It’s simply something that has become ingrained in our culture – which was what the company was trying to do in the first place. However, since “Kleenex” is trademarked, if a character in a story happens to need a good nose blow, to be on the safe side they should probably use a tissue, not a “Kleenex”… Readers will still know what you are talking about. In fact, for many of them, they will simply think “Kleenex” in place of tissue. It’s one of those Jedi Mind tricks our brains play on us.

But, if you really want to us “Kleenex,” I’m not about to stop you. As I’ve made perfectly clear, I have no intention of telling anyone how to write. Not my place, not my thing.

But, let’s get back to the SMEAT.

You see, unless you are watching a big budget Bond flick, or some other Hollywood advertising vehicle that contains insane amounts of bought and paid for product placement throughout, the props you see on screen aren’t necessarily what you think they are.

Yeah… It’s another one of those Jedi Mind tricks.

You see, you aren’t likely to see SPAM in a movie. What you will see is SMEAT. Of course, had it been me designing the props, I would have called it SMEET – you know, SPAM plus TREET… But, I can see where they were coming from. At any rate, the same thing applies for just about anything else you see on the screen – cans of soup, books, newspapers, etc. None of them are real. They are fabricated to look close enough to an actual product so as to trick your mind into instantly recognizing it. Of course, some of them are simply made to look “real,” but not to necessarily trigger a subliminal connection to an actual product. For instance, the book cover above. For me, “Sky Sluts” doesn’t trigger a connection to an actual book title, nor does the cover art. However, I have to admit, now that I’ve seen it I’m damn curious about what the actual story might be. My guess is that it is fairly weak on plot, substance, character development, and maybe even writing. However, I get the impression it tries to make up for all of that with action.

Now, if you don’t believe me about this whole movie prop thing, I can understand your skepticism, but I’m not making it up. For instance, SMEAT was used in an episode of Millennium, as well as some other movies. Take a close look at soda cans and beer cans in your favorite television shows. At first glance the labels look downright familiar, but if you focus on them for a second, suddenly you get the full picture. In the interim, if you are interested in seeing more, take a surf on over to this web address:

The Earl Hays Press

These are the folks who design and print the “look alike” props you see in movies. They go all out with the details too, because you never know when a closeup might be in order.

Oh, and while you are there make sure you check out the Booze labels. Trust me, you’ll get a laugh.  I mean, it’s not every day you see a bottle of “Snotliknaya” Vodka or “Bar Fly Label” Gin.

Yeah, that’s the real kicker about this stuff. The entire time it is evoking a brand recognition in our subconscious mind, it is also packing tongue in cheek details that are good for a snicker or two…

All I can say is the folks who design these props must have a ball.

More to come…

Murv

If you have been following me on Facebook in recent months, I’m sure you’ve noticed that I posted a whole slew of pictures from my high school years. This was brought about by the fact that I happened to stumble across a Facebook Group devoted to KRSH FM 90.1, (Now KRHS FM) the school radio station where I cut my teeth on broadcast media and moreover real, hardcore Journalism, at the direction of a fantastic teacher and faculty advisor, Martha Ackmann. But, I’ll babble on about that in a different blog. (Yeah, just gotta love chasing those chickens, eh?)… You see, the only reason I even brought that up is that it ties in with the fact that I was an avid photographer as well and I worked for the school newspaper and yearbook in that capacity… But, now we are running after a rooster… The deal is, I actually made myself a side business out of photography in the early to mid 90’s.

E K and I were partners with some other folks in a Saint Louis based sound recording studio… Yeah, yeah, I know… What does sound recording have to do with photography? Well, actually that’s an easy question to answer. Recording studios draw in bands; bands need publicity photos and CD artwork. See where I’m going? Yeah, it just sort of made sense… Therefore, we came up with the idea that having it all under one roof just might work. So, I dusted off and reassembled my darkroom, invested in a bit of updated equipment… Well, it was updated back then. Now, not so much. But, I digress… Anyway, back to the story, toss in setting up a couple of wholesale accounts for supplies, and there you go. We had ourselves a part-time photography business.

Well, the story behind the studio and how it eventually fell into financial ruin is a blog unto itself, which in order to protect the innocent will probably never see paper, electronic or otherwise. Suffice it to say, we had ourselves a good run while it lasted, and we actually did quite a few unique, fun, and even at times profitable, photo sessions in conjunction with recording sessions, bands, and even their groupies.

But, here’s the thing… I had pretty much pushed a lot of that completely to the back of my mind. I honestly hadn’t remembered how many shoots we had done until the other day when I was searching out pictures to scan for the whole KRSH thing I mentioned earlier. The whole mess came flooding back to the forefront when I found myself sifting through a 4-drawer file cabinet full of contact sheets, stripped proofs for publicity photos, and tons of negatives.

Yeah, a lot of pictures, both printed and unprinted… Fortunately, they were organized and labeled, which is obviously something I did back before I returned to my natural state of “messy desk habitat”…

Now, just to be annoying, I’m going to switch gears on you. Chase a different feathered fowl so to speak… Trust me, the rooster and the chicken eventually meet up and make cute little yellow chicks. Just give the egg a minute or two so it can hatch… I promise, it really will…

Some of you may remember from the “Mahwage” series of blog entries that I had mentioned E K being on the drill team when she was in high school. Well, because of that I have a tendency to refer to her as having been a cheerleader, to which she always replies, “I wasn’t a cheerleader, I was on the drill team.” It’s not that she has anything against cheerleaders… She just likes to clarify things.  She’s very direct like that… And, she’s evil… Anyway, it would seem that at her school at least, there was a hierarchy. Cheerleaders first, followed several rungs down the ladder by the Drill Team. Kind of a “cool kid caste system”… Okay, I’ll give you that… We had our own “caste system” when I was in high school, and I was right near the bottom of it… Actually, I don’t think I even qualified to even be on it… I think I was on the waiting list to get on the last line of the caste list, or something like that… So, what I am saying is that I get it. Cheerleaders were apparently “cooler” than the girls on the drill team.

Still, when you get right down to it, E K was way up on the ladder in relation to where I was. If I can use my high school experiences as a benchmark, she was in the top 5% of coolness, whereas I was overheated in hell. And, by the same token, the young ladies on the drill team wore uniforms… And, what were those uniforms? Fuzzy sweaters, really short skirts, and saddle oxfords… Or, those little mini-dress looking things in the summer… Anyway,  I rest my case.  The simple fact is, to a zit-faced outcast nerd like myself, if it looked like a cheerleader, wore clothes like a cheerleader, and bounced around like a cheerleader, then it was a cheerleader… And, of course, was therefore the object of many an adolescent fantasy.

Believe me, I’m not trying to be pornographic here… I’m just telling it like it is. But, since pornography has been mentioned, anyone with two brain cells in their head can look at popular media references and see that the whole cheerleader fantasy extends to the adult male as well. Therefore, I really and truly am making an objective observation here…

So, my initial point being this… I may have been a zit-faced nerd in high school, but I married myself a smokin’ hot cheerleader, so bite me! Neener, neener…

Just kidding… Well… A little bit, but kinda serious too… In any case, that right there would be the subjective observation…

Okay, now let’s see if we can get that chicken married off to that rooster…

As I was going through the stacks of negatives in search of nostalgic shots of 16-18 year old journalism students collecting MIPA awards, prattling nonsensically into microphones, or just generally being teenagers who happened to have to good fortune of working at a high school radio station, I ran across a manila folder labeled “B&W Proofs – Kat in Advertisement“.

You see, during the old recording studio/photo studio days, one of our partners actually worked in the darkroom at a local advertising agency. Whenever they would have a local job we had the opportunity to bid on it. And so, one Saturday morning, I received a phone call from my friend, telling me the agency needed an “emergency product shoot with a model” for a big client. They needed proofs and slides by that evening and on top of that they had not yet hired a model. As it turned out, models and photographers were apparently hard for them to come by at the last minute, so they wanted to know if we could handle it. The specs were fairly simple… They wanted us to shoot a roll of Black and White Negatives and a roll of Color Transparencies, (AKA – slides), of a pretty woman, clad in business clothing, filling a tire on a nice looking car, using the client’s product. That product was, of course, a fix-a-flat in a can sort of thing.

So, we loaded up the equipment, ran my relatively new Cutlass Supreme through the car wash… The Cutlass was a company car provided by the computer repair outfit for which I worked full time back then… and then set up a shoot on the parking lot of the studio with our model….

And, as you can see from the pictures, our model was none other than E K herself. Yes… E K… In a matter of a 60-minute shoot and about 2 hours in a darkroom, the Evil One became the hands, face, and legs of “The Pump,” Pyroil’s fix-a-flat in a can. Yep, she was the “Tire Babe” in advertisements and promotional materials around the country. I often wonder if they did up one of those life-sized cardboard cutouts to use as a display in auto parts stores. If they did, something tells me some grease monkey somewhere has one tacked up on the wall in his garage…

At least, let’s hope it’s just the garage…

So, why am I telling you all this? Simple… Besides being one of those little bits of nostalgia that just happened to slap me in the back of the head, there’s an even more important point… An extremely important point, in fact, even if it is purely selfish and a tad bit juvenile… But hey, I’m a guy and it’s my job to be juvenile every now and then…

At any rate, the point would be the following… Not only did this zit-faced, klutzy, outcast nerd marry a cheerleader, he married a model… Yeah… Bite me again.

So, can I get a big ol’ “neener neener” from the crowd?

Yeah, life is good… And, I’m one hell of a lucky bastard… I know that.  But, it really is too bad E K doesn’t have that drill team uniform anymore…

More to come…

Murv