BRAINPAN LEAKAGE

In theory, I suspect I am supposed to be posting a blog about how Martians are attacking Grover’s Mill, or going on about Orson Welles coming back from the dead because he’s actually from Planet 10… Wait… That would have been John Lithgow, and he’s not dead yet… wait… I’d better go check on that… (insert Jeopardy music here)… Nope, not dead.

But, never mind that anyway. I’m not really all about the April Fools stuff, especially given the incessant foolery I engage in on a daily basis. No, this should actually be my “no fooling” day… April Serious day…

So, let’s get on with the show…

As to the titular objection regarding my personal relevance, I should probably point out that there weren’t really any lawyers or judges involved. No darkly paneled rooms. No halls of justice… Or, justice leagues… Or super friends either…

Nope, it was just me. Well, me and a search engine… (I know, I know, the grammar police are on their way to get “I” right now so they can rearrange my sentence structure, but “me” wanted to write it that way…)

But, let’s dispense with all this April Seriousness and simply start at the beginning…

There I was, minding my own business, as usual… Another Sunday morning had rolled around, and 5 AM had reared its ugly head. Well, actually, I don’t find 5 AM to be all that ugly myself… After all, I’m one of those early risers, so I think it’s kinda cool. It’s quiet, I have the office to myself, and there’s nothing to distract me, except for those pesky chickens. Either way,  at 5 AM, believe it or not, I can actually get some work done…

But anyway… I was parked in the office, as usual, sipping my first “coff o’ cuppee” of the morn, while paging my way through volumes of email. Once I had perused, with great relish mind you, all of the advertisements for Lithuanian brides, generic Viagra, breast enlargement, penis enlargement, singles, doubles, triples, financial advice, free cans of “colon flush”, and all manner of other “hard to pass up” offers, I moved on to approving blog comments and the like. You know the drill. Just another Sunday morning.

Once finished with the comments and the like, I kicked back and surfed around. Being a bit of a “tweaker”… Not a mother tweaker, mind you. Just a tweaker. And, in case you are wondering, what I mean is this: I tinker about with my websites on a fairly regular basis to tweak them…

So, anyway, being a tweaker, once I was done with the comment stuff, I headed over to the listing of plug ins for WordPress. It wasn’t that I really had anything in particular that I was looking for, however, one never knows when there might be some kind of cool little widget, gadget, or flibbertyjibbet that would be fun to stick in the side panel. Or, more importantly, something that will make my life easier as far as maintaining my blog and website… And, let’s look at the facts here… I’m all about anything that makes my life easier. Of course, that begs all manner of questions, but we won’t go there… Not in this particular blog entry, anyway…

So, back to this whole plug in thing… As I scrolled through the listings, I happened to notice a “dashboard widget” for WordPress that was designed to let you know what your “Google Page Rank” happened to be. If you are unfamiliar with the Google Page Rank, it is a numerical value applied to your website by the search engine, Google… Hence the reason it is called a “Google Page Rank” and not, say for instance, a “Yahoo Page Rank”… Make sense? Yeah, I know, it confuses me too, but hey, it’s one of those things.

Anywho, the “ranking” is based on some manner of algorithm that I am not about to get into, what with mathematics not being one of my strong subjects. And, to be honest, much like the product ranking algorithm on Amazon, even Charlie Eppes from Numbers probably couldn’t figure it out, no matter how may chalkboards you give him. Suffice it to say, Google looks at your page, analyzes the meta data, content, links, images, linkbacks, embedded rhesus monkeys, flying purple people eaters, pocket lint, and every other damn thing it can find sitting there. Once it has done this, it assigns a numerical value that rates the “relevance” of your page.

Just for grins, I decided to install this little plug in. Why not? It didn’t take up much space, didn’t use any real intense system overhead, and wasn’t going to require much in the way of user intervention in order to get it to operate. Besides, it would be fun to see where Google had me ranked, right?

So, I did the clicky-clicky thing with the clicky-clicky thing attached to my computer. Lights flashed on the DSL modem, stuff flickered on the router, and somewhere in all that techno-garble, my computer did the download thing. I clicked install, a few scripts ran, and then the dashboard widget appeared.  Yippee! I must have done something right for a change. I had a look at the results and noticed immediately that it said, “mrsellars.com/mrblog has page rank of  zero“…

I paused. Certainly that couldn’t be correct. Just to be sure, I refreshed the screen.

The widget still said, “mrsellars.com/mrblog has page rank of  zero“…

Now, I have to be clear on something… While I’m a tweaker, I am not some kind of page rank whore. I will readily admit to being a marketing whore. I will even fess up to being “E Kay’s Bitch” most of the time.  That’s why it actually says “Property of Evil Kat” on one of my T-shirts. But, page rank whoring just isn’t my thing… Still, one would think that a domain named mrsellars.com, which has meta-tags about M. R. Sellars, a meta description talking about M. R. Sellars, with content about M. R. Sellars,  a blog authored by M. R. Sellars, internal links to stuff about M. R. Sellars, and external links to things that have to do with M. R. Sellars… Is anyone else seeing the pattern here? Good. Anyway, one would think such a pile of data  would probably have some manner of relevancy where M. R. Sellars is concerned. Know what I mean?

However, with a page rank of zero, basically Google was saying that mrsellars.com is in no way relevant to the subject of M. R. Sellars.

Of course, this seemed a bit odd to me. I figured that the plug in must not have been working. But, rather than delete it immediately, I decided to go check. Jumping on the next swell of DSL to come by, I road the crest, shot the tube, shredded the wave and surfed myself right on over to Google and ran a check.

Much to my surprise, according to Google proper, my page rank is zero…

So… I guess it’s official. I mean, what with Google being the benchmark… The yardstick by which all other search engines are measured… Hell, it’s even a piece of our vocabulary and culture… A proper noun that has been morphed by society into an accepted verb, adverb, adjective, and overall linguistic addition, which is now so deeply ingrained into our culture  as to define a generation.

Yeah… Google… (Insert heavenly sounding music here…) The  multi-colored, content caching, logo changing, power that be on the world wide interwebs…

And, so, Google has decided that M. R. Sellars is irrelevant. I feel so… um… so… well… I guess there’s no other way to say it. I feel irrelevant.

You know, in my way of thinking, this whole irrelevancy issue doesn’t seem all that fair. I mean, I’ve always spoken so highly of thos Googlites…

Hmm… I suppose I should start using a different search engine. Maybe they will appreciate me…

More to come…

Murv

LOLcats seem to have all the answers. They can tell you if you are doing whatever it is you are doing, correctly, or as they like to say, “rite”.

Of course, they will also gladly inform you if you are doing it incorrectly, or also as they like to say, wrong… Amazingly enough, for being such atrocious spellers on the whole, they actually get that last one correct. Well, you know what they say about blind pigs and truffles… Maybe that applies to cats and “cheezburgers” too.

Anyway, since those little bastages apparently have the scoop on everything, I suppose that is why I am paying homage to them in the picture above. I mean, after all, imitation is the sincerest form of flattery… Hold on a second while I go barf up a hairball in my wife’s new shoes. That should flatter the hell out of the little “cheezburger nom nom nommers“… I just have to decide which pair I should toss the yak into…

Stunning visual there, eh?

Of course, as usual, I’m not here to talk to you about LOLcats, “cheezburgers” and who can “haz” them, or even my wife’s shoes, although I have to admit, E K has some really great shoes… And what with me being a leg guy and all… I’m just sayin‘…

Okay, fine… Y’all are really putting a crimp in my fun, you know… So anyway, what I am really here to prattle on about is blogging.

You see, ever since moving my blog from Myspace and setting it up over here on this self-hosted WordPress platform, I have been tracking little things like page views, subscriptions, and the like. Why? Because I can, I guess… But mainly, I just do it for fun… Really. I’m certainly not out to set any Google page rank records or anything… (Yeah, that whole page rank thing is going to show up in another blog… Trust me… I already wrote it and queued it up, so be on the lookout.) However, moving on with the current ramble, throughout this process I have been doing some studying… Or, as we like to call it back home in Kentucky, studyin’. And, because of all that studyin’ I’ve been uh-doin’, I have now added some new material to my reading list…

Unfortunately, it’s not the “reading for pleasure” kind of material…

Being an author, besides my research and such, I tend to read articles about marketing. Yeah, that’s why I sometimes refer to myself as a marketing whore… It’s all just part of being an author type person… Especially a fiction author… The publisher does quite a bit, but there’s still a whole stack of marketing that falls in the lap of the person who slung the words in the first place. In fact, the old adage is that an author’s job “begins the moment he or she types The End.” (Actually, we don’t type, The End... We type -30- or # # #, but that’s another story).

Be that as it may, I won’t go there, because we’ve already traveled this particular dark and rut-filled road in the past. I will, however, point out that the new material I added to my reading list had to do with, yes, marketing… Specifically, effectively using your blog for marketing.

And, as you can see in the picture up top, based on what I learned from everything I’ve read, I’m “doin it wrong.”

Apparently, I am supposed to be blogging solely about things such as writing, current events as they pertain to my writing, and more importantly, I am supposed to be handing out all kinds of helpful advice and crap about… Yeah, you guessed it, writing. But, I am supposed to do all of this without writing about myself, in any way, shape, or form, or reveal the fact that I am a writer by trade, other than to casually mention that I am in fact the author of said blog. But not of books… Just the blog… And only casually… That’s it. Nothing more.

However, if I really, really want to be impressive to the masses, what would make me an even more effective and popular blogger would be if I was some kind of Perez Hilton/TMZ clone, and I blogged about stupid things that celebrities do. Unfortunately, I generally don’t give a flying rat’s ass about “celebrities”… Megan Gallagher, well, she’d be the exception, but we won’t go there…

So… According to the “experts” it’s either that, or posting naked pictures in my blogs. That’d work too…

Well… I don’t wanna do any of that… Maybe the nekkid pictures… Yeah, okay, different blog… At any rate, one of my old bosses used to say, “An expert is a spurt that couldn’t cut it and had to quit.” There are all kinds of places we could go with that, but again, we won’t go there… Suffice it to say, being an expert really doesn’t mean all that much in the grand scheme of things.

But, seriously… There are all manner of do’s and don’ts to this blogging stuff. I’m actually starting to wish someone had supplied me with a manual up front, then I would have known I was breaking the rules right from the outset.

On that note, I have to say, I’m fairly amused by some of the lists I’ve read. You know, the “50 Tips For Better Blogging” type of lists. My favorites go something like this:

1. Don’t post blogs on weekends.
2. Don’t write about yourself.
3. Put links in your blog.
4. Post on weekdays.
5. Post on weekends because no one else posts on weekends.
6. Put pictures in your blog.
7. Write about yourself.
8. Write about your dog.
9. Don’t post on weekdays, no one will have time to read the post.
10. Don’t put links in your blog.
11. Don’t clutter up your blog with pictures. Text only.
12. Write an interconnected series.
13. Never write a series. Only short, 2 or 3 paragraph standalone blogs.
14. …

… And on from there. Telling you to do this, don’t do that, and contradicting themselves at every turn… Almost always within the same list. I honestly believe that some of these “helpful hints” have to have been posted as tongue in cheek silliness just to see if anyone would follow the “rules”. Either that, or the creator of the list has a debilitating hippocampus injury and cannot remember what she/he wrote two seconds ago.

But, no matter what, they all agree with the LOLcats. I am doing it wrong… I’m not suppose to be entertaining, I am supposed to be disseminating useful information devoid of any entertainment whatsoever. My blogs have to have a higher purpose… Higher purpose, not special purpose… Just how many times have you seen The Jerk, anyway? Yeah… Figures.

Well, as I’ve said in the past about my novels, sometimes the purpose is just to entertain, and in my estimation, that’s one damn fine purpose, and it ranks right up there with all the rest.

You know… I think I’ll just stop reading those articles and have myself a “cheezburger” instead…

More to come…

Murv