BRAINPAN LEAKAGE

LOLcats seem to have all the answers. They can tell you if you are doing whatever it is you are doing, correctly, or as they like to say, “rite”.

Of course, they will also gladly inform you if you are doing it incorrectly, or also as they like to say, wrong… Amazingly enough, for being such atrocious spellers on the whole, they actually get that last one correct. Well, you know what they say about blind pigs and truffles… Maybe that applies to cats and “cheezburgers” too.

Anyway, since those little bastages apparently have the scoop on everything, I suppose that is why I am paying homage to them in the picture above. I mean, after all, imitation is the sincerest form of flattery… Hold on a second while I go barf up a hairball in my wife’s new shoes. That should flatter the hell out of the little “cheezburger nom nom nommers“… I just have to decide which pair I should toss the yak into…

Stunning visual there, eh?

Of course, as usual, I’m not here to talk to you about LOLcats, “cheezburgers” and who can “haz” them, or even my wife’s shoes, although I have to admit, E K has some really great shoes… And what with me being a leg guy and all… I’m just sayin‘…

Okay, fine… Y’all are really putting a crimp in my fun, you know… So anyway, what I am really here to prattle on about is blogging.

You see, ever since moving my blog from Myspace and setting it up over here on this self-hosted WordPress platform, I have been tracking little things like page views, subscriptions, and the like. Why? Because I can, I guess… But mainly, I just do it for fun… Really. I’m certainly not out to set any Google page rank records or anything… (Yeah, that whole page rank thing is going to show up in another blog… Trust me… I already wrote it and queued it up, so be on the lookout.) However, moving on with the current ramble, throughout this process I have been doing some studying… Or, as we like to call it back home in Kentucky, studyin’. And, because of all that studyin’ I’ve been uh-doin’, I have now added some new material to my reading list…

Unfortunately, it’s not the “reading for pleasure” kind of material…

Being an author, besides my research and such, I tend to read articles about marketing. Yeah, that’s why I sometimes refer to myself as a marketing whore… It’s all just part of being an author type person… Especially a fiction author… The publisher does quite a bit, but there’s still a whole stack of marketing that falls in the lap of the person who slung the words in the first place. In fact, the old adage is that an author’s job “begins the moment he or she types The End.” (Actually, we don’t type, The End... We type -30- or # # #, but that’s another story).

Be that as it may, I won’t go there, because we’ve already traveled this particular dark and rut-filled road in the past. I will, however, point out that the new material I added to my reading list had to do with, yes, marketing… Specifically, effectively using your blog for marketing.

And, as you can see in the picture up top, based on what I learned from everything I’ve read, I’m “doin it wrong.”

Apparently, I am supposed to be blogging solely about things such as writing, current events as they pertain to my writing, and more importantly, I am supposed to be handing out all kinds of helpful advice and crap about… Yeah, you guessed it, writing. But, I am supposed to do all of this without writing about myself, in any way, shape, or form, or reveal the fact that I am a writer by trade, other than to casually mention that I am in fact the author of said blog. But not of books… Just the blog… And only casually… That’s it. Nothing more.

However, if I really, really want to be impressive to the masses, what would make me an even more effective and popular blogger would be if I was some kind of Perez Hilton/TMZ clone, and I blogged about stupid things that celebrities do. Unfortunately, I generally don’t give a flying rat’s ass about “celebrities”… Megan Gallagher, well, she’d be the exception, but we won’t go there…

So… According to the “experts” it’s either that, or posting naked pictures in my blogs. That’d work too…

Well… I don’t wanna do any of that… Maybe the nekkid pictures… Yeah, okay, different blog… At any rate, one of my old bosses used to say, “An expert is a spurt that couldn’t cut it and had to quit.” There are all kinds of places we could go with that, but again, we won’t go there… Suffice it to say, being an expert really doesn’t mean all that much in the grand scheme of things.

But, seriously… There are all manner of do’s and don’ts to this blogging stuff. I’m actually starting to wish someone had supplied me with a manual up front, then I would have known I was breaking the rules right from the outset.

On that note, I have to say, I’m fairly amused by some of the lists I’ve read. You know, the “50 Tips For Better Blogging” type of lists. My favorites go something like this:

1. Don’t post blogs on weekends.
2. Don’t write about yourself.
3. Put links in your blog.
4. Post on weekdays.
5. Post on weekends because no one else posts on weekends.
6. Put pictures in your blog.
7. Write about yourself.
8. Write about your dog.
9. Don’t post on weekdays, no one will have time to read the post.
10. Don’t put links in your blog.
11. Don’t clutter up your blog with pictures. Text only.
12. Write an interconnected series.
13. Never write a series. Only short, 2 or 3 paragraph standalone blogs.
14. …

… And on from there. Telling you to do this, don’t do that, and contradicting themselves at every turn… Almost always within the same list. I honestly believe that some of these “helpful hints” have to have been posted as tongue in cheek silliness just to see if anyone would follow the “rules”. Either that, or the creator of the list has a debilitating hippocampus injury and cannot remember what she/he wrote two seconds ago.

But, no matter what, they all agree with the LOLcats. I am doing it wrong… I’m not suppose to be entertaining, I am supposed to be disseminating useful information devoid of any entertainment whatsoever. My blogs have to have a higher purpose… Higher purpose, not special purpose… Just how many times have you seen The Jerk, anyway? Yeah… Figures.

Well, as I’ve said in the past about my novels, sometimes the purpose is just to entertain, and in my estimation, that’s one damn fine purpose, and it ranks right up there with all the rest.

You know… I think I’ll just stop reading those articles and have myself a “cheezburger” instead…

More to come…

Murv

I talked to my child’s principal today… But, we’ll get to that in a minute… Right now, the wayback machine is calling…

The last time I was called to the principal’s office, I was in high school. Yeah… Way back when dinosaurs roamed the earth and all that jazz…

Now, please don’t misunderstand. I wasn’t a troublemaker by any stretch of the imagination. As it happened, my infraction had more to do with freedom of the press, and the administration wanting me, as well as a few other student journalists, to roll over on each other regarding a source from a news story. Fortunately, we had a hell of a staff advisor and the inquisition came to a swift end, minus the use of thumbscrews, detention slips, or suspensions.

Yeah… We were a regular bunch of Woodwards and Bernsteins back then.  I don’t even remember the exact story to be honest, but it probably had something to do with seriously hard hitting news, like some football player’s grades being fudged to keep him on the team, (because, of course, that so rarely happens). Or, maybe it was about a particular inferior brand of floorwax was being used by the janitorial staff.

Truth is, the story probably wasn’t even that “sexy”… We probably managed to get our hands on the lunch menu for the following week a few days early and broadcast it on the student radio station, KRSH, or something stupid like that… I really and truly don’t remember…

Suffice it to say, as you can see, the incident was so traumatic that I’ve simply blocked it out after all these years…

Yeah… Well… Saying it was traumatic  sounds much better than saying it was just so unimportant that I didn’t bother to remember… But, I digress…

Anyway, like I was saying, we took our Journalistic integrity very seriously back then… Last I heard, some of my cohorts even went on to become actual paycheck earning, byline having, Journalists, while I went the direction of writing Fiction instead… Of course, judging from the news I read in the papers and see on the tube these days, it would seem they went in the direction of Fiction too…

But, I suppose I should keep my opinion to myself where the integrity of today’s Journalism is concerned… Besides, this is really supposed to be about getting called to the principal’s office… So, let’s get back to that.

As I said at the beginning, I had occasion to chat with my child’s principal  on the phone today. Don’t worry, it wasn’t anything too serious. The reality is I had recently voiced a concern over the school district’s Internet policies. As it happened, the principal was kind enough to call me to discuss it.

Very cool… I was impressed by the attention to the matter, the timeliness, and the overall concern expressed… By the principal, that is.

The district’s policies, well, that’s a different story… But, we won’t go there right now.

The thing is, because of the subject we were discussing, I happened to mention that my feelings about the policies were partially driven by the somewhat ugly things I have learned doing research for my novels. I mean, given the subject matter about which I write, I’m bound to learn some pretty disturbing things about human nature and sociopaths, correct?

So, no big deal, right?

Well, if you remember one of my previous blog entries, (They’re Creepy And They’re Kooky… – March 2008), I don’t exactly run around broadcasting my profession to folks at my child’s school. In fact, other than Internet marketing and when I am actually “working,” (i.e. at a book signing,) I don’t say all that much about it at all, unless asked, of course. It’s not that I’m ashamed of it, but hey, it’s just my job. I mean, after all, it’s not like I would walk in to a parent-teacher conference and say, “Hi, I’m Murv, the plumber,” or “Nice to meet you, I’m Murv, the aircraft mechanic.”  Therefore, why would I go around announcing that I am an author? Again, unless asked of course.

My point here being, apparently the principal did not know what I do for a living. Or, at the very least, he didn’t know what the subject matter of my novels happened to be…

…And, by the same token, he probably didn’t, and still doesn’t, know what I used to do for a living… That being the fact that I was a Senior Level Electronics Tech and Internet Systems Administrator for 25 years…

“So, what does that have to do with anything, much less being called to the principal’s office?” you ask.

Well, you can take the Tech out of Geek land, but you can’t take the Geek out of the Tech… What I mean is, I still have my finger in the whole electronics and Internet thing… Including, analytics and IP tracking…

So, imagine my amusement when within an hour or so of hanging up with the principal I do a quick scan of my website logging and see, plain as day, that my legal name has been Googled, along with the tag “books,” all originating from an IP address registered to the school.

And, of course, Google dumped him right into my blog…

Given the sometimes racy jokes, unsavory words, and often tongue-in-cheek innuendo  my posts generally contain, I have to wonder how long it will be before I get called to the principal’s office…

Oh, do you think they’ll let me bring my notebook computer with me to detention? I have a lot of work to do and I could use the quiet time…

More to come…

Murv