BRAINPAN LEAKAGE

“Tits!…Why… There must be 57 tits up there.”

Back in the days of vinyl record albums containing recorded concerts of such funny folk as Richard Pryor, George Carlin, and Robin Williams, there was also Steve Martin. Mister Martin is arguably one of the funniest people of the late 70’s / early 80’s, and is still insanely hilarious to this day, albeit with a different bent to his humor. In case you haven’t done the math just yet, the line about “tits” was from one of his comedy routines – quite obviously the “odd number” being the major component of the punch line.

And, of course, this brings me around to what I am really here to talk about – that being, web marketing. You see, targeted web marketing has become the big thing over the past few years. These days data aggregators look at your searches, the personal info that you’ve put out there, and everything else they can glean from your time spent on the Internet, and  then proceed to customize a barrage of ads specifically for you.

However, sometimes their aim is a bit off – as is the case with this odd number of tits on my screen. Not that there is actually an odd number of breasts, mind you. Just that it is odd that there is any number of them on my screen whatsoever. You see, some of the really major culprits where targeted web ads are concerned happens to be the sidebars of social networking sites. In the case of “Myspank” they tend to get really obnoxious. I can’t count the number of times I’ve been approving friend requests, only to have an embedded shockwave-flash video of some twenty something cutie giggling and smiling at me as she ostensibly carries on a chatroom-esque conversation with yours truly. Problem is, I can’t see what she’s supposedly saying to me… However, my also unseen replies must be pretty damned witty, because she giggles a lot and makes bedroom eyes at me. Too bad I’m old enough to be her father. If I was a hormonal twenty-something single guy, I might be flattered. If I was a hormonal teenage guy, well hell, I’d fall for it in a heartbeat. But, the fact of the matter is none of the cuties they’ve paired with my profile to date can hold a candle to E K, so it’s a moot point. (Just for the record, she didn’t make me say that… This time, anyway.)

However, lately, even though I’m listed as married, the web marketers of the Myspank platform seem to be under the impression that I am single. Either that, or they know something about my marriage that I don’t. Obviously, this is where the “tits” come in.

As you can see, thus far they have actually managed to keep the breasts to an even number. However, for fear that I might become bored with the same pair of “tits” in my face repeatedly – see, I told you they knew nothing about marriage – they have made sure they have a bevy of busty young things arching their backs through various chest thrusting, cleavage revealing, shirt stretching poses. And, all of this appears to be for the express purpose of getting me to join a service that would let me hook up with “Local Singles”.

Interesting…

I mean, what with it being targeted marketing and all, they should already know I’m married. So, if they are trying to tease me into being unfaithful, why in the hell would I care if the other party is single? Just something to consider…know what I mean?

Of course, that’s not even the half of it. Just have a look. Based on the photos they keep pushing at me, it would seem more like they were advertising doubles, not singles. Pairs, not Aces. But, I guess that’s all just a matter of semantics, eh? But, even if we follow their logic, the fact of the matter is, I don’t feel like I’m looking at “singles”… I feel like I’m looking at the public teaser images for a porn site. Either that or an advertisement for brassieres.

And, on the note of targeting the marketing… Since all manner of aggregating bots pick up all sorts of keywords and such from my blogs, text entries, and what have you on the web, it would seem they might have run across the fact that I’m not really a “boob guy” at some point. I’m thinking they’d be better off trying to tempt me with a shapely set of gams…

But hey, maybe they know what I like better than I do. Maybe “tits” will grow on me… But, let’s hope not.

Now, don’t get me wrong. All of the ladies they have paraded across my screen are perfectly lovely. And, in the endowment department they definitely aren’t lacking by any stretch of the imagination. I’m fairly certain they have a good bit of the alphabet covered.  In fact, a couple of them look to me like they would benefit from a lifetime supply of Doan’s Pills. (For the younger crowd out there, Doan’s Pills are a pain reliever that was originally marketed for backaches. They are still around these days, but they don’t seem to be advertised anywhere near as much as they were in the past.)

But, you know, the thing that gets me the most about these particular ads isn’t even their frequency – which is high. And, when I say high I mean, as in at least every other refresh, and often times even more. Nor is it the fact that undoubtedly not a single one of the ladies pictured have anything at all to do with this supposed “singles meeting service”. Nope. Even as disturbing in a sense as all that is, it’s not the real kicker.

I mean, let’s face the facts, in 5 minutes on “Myspank” I end up seeing more “tits” than if I spent all afternoon with a copy of “Big Busted Babes,” “Melons On Parade,” or some other breast-centric porn magazine, so in reality it gets to be just a bit numbing to the senses.

So, nope, none of the above… The thing that stands out – pun not intended – is the fact that if I don’t click on the ad, which by the way, I never have, they get pushy about it. And, by pushy I don’t mean they show me a model in a push-up bra. They’ve already been doing that, in some cases anyway. Nope, you see, what they do is go out of their way to draw extra attention to the “tits” in question. How? By writing on them, of course. These poor women suddenly become living Goodyear blimps… (I say blimps, and not just blimp, because there are two, and well, you get the idea…)

Anyway, the marketing geniuses seem to believe that I will somehow get a vicarious thrill by placing the mouse pointer over the two dimensional “tits” and watching it turn into a hand. I suppose if I was a little perverted… Well… Wait… Actually I am a little perverted… In a good way though… But, that’s beside the point… If I was into the whole “boob thing” and I was also just a little off kilter in the braincase… Or a little desperate, I suppose… I guess maybe I could get all excited about moving that virtual hand around a bit before clicking on a strategic location or two. My guess is, that’s exactly what they are going for. Maybe I should do a poll of the 18 to 24 year old males with pages on “Myspank”. I bet they could tell me…

You know, if they are going to all this trouble to get my attention, I almost have to wonder what they are showing the women users when they log on?  And, do they tailor to sexual orientation? I mean, come on… I have lesbian friends who would probably like to see what I’m being targeted with… And, I have gay friends who I suspect would rather see what’s being dished out to the women, if it is in fact what I think it might be.

See, now, in my mind that would be targeted marketing.

Finally, on the note of what the ladies are being shown. Truth is, I have no idea. But, if I had to speculate, I figure they are probably seeing some buff guy with a Kielbasa stuffed into his pants… Or maybe a parsnip if the model happens to be a vegan. Of course, I suppose it could just be a pair of socks or some such. But, I really don’t think I have any desire to go looking for a picture in order to figure it out. I’ll let you do that yourself.

In any event, I guess something like that would explain why E K suddenly started spending so much time on “Myspank” as of late…

More to come…

Murv

…Is probably SMEAT.

I bet you thought I was going to say TREET, didn’t you? Well, if it comes to the actual product, yeah, TREET is likely to be what you’ll find in my cupboard. As I’ve pointed out before, I can pick up TREET for 99¢ at the local supermarket, whereas its almost identical cousin SPAM is more along the line of 3 bucks. It doesn’t take Professor Eppes from Numbers to do that math. Hell, I can even do it without taking off my shoes and socks.

But, let’s get back to SMEAT.

You see, when you create a work of fiction, grey areas of copyright law such as “Fair Use” don’t apply. What this means is, you can’t quote song lyrics without permission, and it’s a really, really bad idea to use trademarked brand names without permission. Unfortunately, obtaining permission can sometimes – actually, most of the time – be a mission you’d rather not undertake. I managed to luck out and obtain permission from Michael Moorcock, the copyright holder on the lyrics for a particular song performed by Blue Oyster Cult. And, let me tell you, it really was luck. I’ve tried to snag permission to quote lyrics from other artist’s since, and they’ve all either simply not replied, told me no way, or most often immediately replied with “GIMME GIMME A big a$$ chunk of your pie” – (apparently they too think we authors just rake in the cash.) Don’t get me wrong… It’s their intellectual property – or in many cases, belongs to a music licensing firm – but, I’m here to tell you they can be pretty ridiculous when it comes to their expectations regarding payment.

And, music isn’t the only thing we are talking about here. Brand names of products fit into this mix as well. Of course, there are also certain trademarked names that have actually become so pervasive as to end up in our colloquial lexicon, such as “Kleenex”. Give a listen during cold and flu season sometime. Between the sneezes and sniffles, the majority of the sick folk will refer to tissues as “Kleenex”. There’s nothing particularly wrong with that. It’s simply something that has become ingrained in our culture – which was what the company was trying to do in the first place. However, since “Kleenex” is trademarked, if a character in a story happens to need a good nose blow, to be on the safe side they should probably use a tissue, not a “Kleenex”… Readers will still know what you are talking about. In fact, for many of them, they will simply think “Kleenex” in place of tissue. It’s one of those Jedi Mind tricks our brains play on us.

But, if you really want to us “Kleenex,” I’m not about to stop you. As I’ve made perfectly clear, I have no intention of telling anyone how to write. Not my place, not my thing.

But, let’s get back to the SMEAT.

You see, unless you are watching a big budget Bond flick, or some other Hollywood advertising vehicle that contains insane amounts of bought and paid for product placement throughout, the props you see on screen aren’t necessarily what you think they are.

Yeah… It’s another one of those Jedi Mind tricks.

You see, you aren’t likely to see SPAM in a movie. What you will see is SMEAT. Of course, had it been me designing the props, I would have called it SMEET – you know, SPAM plus TREET… But, I can see where they were coming from. At any rate, the same thing applies for just about anything else you see on the screen – cans of soup, books, newspapers, etc. None of them are real. They are fabricated to look close enough to an actual product so as to trick your mind into instantly recognizing it. Of course, some of them are simply made to look “real,” but not to necessarily trigger a subliminal connection to an actual product. For instance, the book cover above. For me, “Sky Sluts” doesn’t trigger a connection to an actual book title, nor does the cover art. However, I have to admit, now that I’ve seen it I’m damn curious about what the actual story might be. My guess is that it is fairly weak on plot, substance, character development, and maybe even writing. However, I get the impression it tries to make up for all of that with action.

Now, if you don’t believe me about this whole movie prop thing, I can understand your skepticism, but I’m not making it up. For instance, SMEAT was used in an episode of Millennium, as well as some other movies. Take a close look at soda cans and beer cans in your favorite television shows. At first glance the labels look downright familiar, but if you focus on them for a second, suddenly you get the full picture. In the interim, if you are interested in seeing more, take a surf on over to this web address:

The Earl Hays Press

These are the folks who design and print the “look alike” props you see in movies. They go all out with the details too, because you never know when a closeup might be in order.

Oh, and while you are there make sure you check out the Booze labels. Trust me, you’ll get a laugh.  I mean, it’s not every day you see a bottle of “Snotliknaya” Vodka or “Bar Fly Label” Gin.

Yeah, that’s the real kicker about this stuff. The entire time it is evoking a brand recognition in our subconscious mind, it is also packing tongue in cheek details that are good for a snicker or two…

All I can say is the folks who design these props must have a ball.

More to come…

Murv