BRAINPAN LEAKAGE

…Is probably SMEAT.

I bet you thought I was going to say TREET, didn’t you? Well, if it comes to the actual product, yeah, TREET is likely to be what you’ll find in my cupboard. As I’ve pointed out before, I can pick up TREET for 99¢ at the local supermarket, whereas its almost identical cousin SPAM is more along the line of 3 bucks. It doesn’t take Professor Eppes from Numbers to do that math. Hell, I can even do it without taking off my shoes and socks.

But, let’s get back to SMEAT.

You see, when you create a work of fiction, grey areas of copyright law such as “Fair Use” don’t apply. What this means is, you can’t quote song lyrics without permission, and it’s a really, really bad idea to use trademarked brand names without permission. Unfortunately, obtaining permission can sometimes – actually, most of the time – be a mission you’d rather not undertake. I managed to luck out and obtain permission from Michael Moorcock, the copyright holder on the lyrics for a particular song performed by Blue Oyster Cult. And, let me tell you, it really was luck. I’ve tried to snag permission to quote lyrics from other artist’s since, and they’ve all either simply not replied, told me no way, or most often immediately replied with “GIMME GIMME A big a$$ chunk of your pie” – (apparently they too think we authors just rake in the cash.) Don’t get me wrong… It’s their intellectual property – or in many cases, belongs to a music licensing firm – but, I’m here to tell you they can be pretty ridiculous when it comes to their expectations regarding payment.

And, music isn’t the only thing we are talking about here. Brand names of products fit into this mix as well. Of course, there are also certain trademarked names that have actually become so pervasive as to end up in our colloquial lexicon, such as “Kleenex”. Give a listen during cold and flu season sometime. Between the sneezes and sniffles, the majority of the sick folk will refer to tissues as “Kleenex”. There’s nothing particularly wrong with that. It’s simply something that has become ingrained in our culture – which was what the company was trying to do in the first place. However, since “Kleenex” is trademarked, if a character in a story happens to need a good nose blow, to be on the safe side they should probably use a tissue, not a “Kleenex”… Readers will still know what you are talking about. In fact, for many of them, they will simply think “Kleenex” in place of tissue. It’s one of those Jedi Mind tricks our brains play on us.

But, if you really want to us “Kleenex,” I’m not about to stop you. As I’ve made perfectly clear, I have no intention of telling anyone how to write. Not my place, not my thing.

But, let’s get back to the SMEAT.

You see, unless you are watching a big budget Bond flick, or some other Hollywood advertising vehicle that contains insane amounts of bought and paid for product placement throughout, the props you see on screen aren’t necessarily what you think they are.

Yeah… It’s another one of those Jedi Mind tricks.

You see, you aren’t likely to see SPAM in a movie. What you will see is SMEAT. Of course, had it been me designing the props, I would have called it SMEET – you know, SPAM plus TREET… But, I can see where they were coming from. At any rate, the same thing applies for just about anything else you see on the screen – cans of soup, books, newspapers, etc. None of them are real. They are fabricated to look close enough to an actual product so as to trick your mind into instantly recognizing it. Of course, some of them are simply made to look “real,” but not to necessarily trigger a subliminal connection to an actual product. For instance, the book cover above. For me, “Sky Sluts” doesn’t trigger a connection to an actual book title, nor does the cover art. However, I have to admit, now that I’ve seen it I’m damn curious about what the actual story might be. My guess is that it is fairly weak on plot, substance, character development, and maybe even writing. However, I get the impression it tries to make up for all of that with action.

Now, if you don’t believe me about this whole movie prop thing, I can understand your skepticism, but I’m not making it up. For instance, SMEAT was used in an episode of Millennium, as well as some other movies. Take a close look at soda cans and beer cans in your favorite television shows. At first glance the labels look downright familiar, but if you focus on them for a second, suddenly you get the full picture. In the interim, if you are interested in seeing more, take a surf on over to this web address:

The Earl Hays Press

These are the folks who design and print the “look alike” props you see in movies. They go all out with the details too, because you never know when a closeup might be in order.

Oh, and while you are there make sure you check out the Booze labels. Trust me, you’ll get a laugh.  I mean, it’s not every day you see a bottle of “Snotliknaya” Vodka or “Bar Fly Label” Gin.

Yeah, that’s the real kicker about this stuff. The entire time it is evoking a brand recognition in our subconscious mind, it is also packing tongue in cheek details that are good for a snicker or two…

All I can say is the folks who design these props must have a ball.

More to come…

Murv

I have literally lost track of the number of emails, tweets, Facebook & Myspace comments, and other communications I have received from folks following the deployment of the “Gimme Mai Shooz” blog post. In all honesty, I never expected that story to go as “viral” as it did. Granted, it was a weak virus that played out quickly, but it was probably the first blog post I have ever written that was re-tweeted and linked to from other blogs/sites more times than I could count.

And, who knows, maybe the virus is merely dormant for a short period. I suppose it could re-awaken and spread some more. I mean, it definitely is a funny story.

However, the purpose of this particular blog entry is to address the adjunct “virus” that came along with the post itself – that being the plethora of faux bets on the how and when of my demise for publicly retelling the story in the first place. This is where all of the emails, tweets, comments, etcetera, come into play. I had thrown the “want to play Clue and start a pool?” comment out as a joke, but folks picked it up and ran with it. Not something I really expected, but I don’t suppose I should have been surprised. And besides, it was fun to watch.

There were plenty of the old standby ideas submitted:

• E K in the kitchen with a knife…
• E K in the dining room with a poison sandwich…
• E K in the driveway with her car…

There were even a couple that left me wondering:

• E K with a cheese grater and razor wire…
• E K with Dr. Pepper in the bathtub…

I’m not entirely sure if that second one was a “Dr. Pepper bath” type of Beauty Tip, or if the intention was to use the carbonic & phosphoric acids in the soda to dissolve my remains. In addition to the Clue-like wagers, there were even several suggestions for torture and punishment. I’m not entirely certain that the majority of those suggestions actually fit the crime… In fact, I think maybe some folks have seen way too many episodes of the “Jack Bauer Show” .

Still, when it came to bets on how I would meet my end for embarking on this horrible transgression, the suggestion I received most, and the odds on favorite method for my death was:

• E K somewhere in the house with stiletto heels [add description here]

– The “somewheres“ tendered for consideration ranged anywhere from her shoe closet to just about any other room you could imagine, including some we don’t even have.

– The stiletto heels varied quite a bit in color and style. (Obviously the fashion statement was just as important as my demise.)

– The [add description here] AKA “method” by which the deadly footwear would be used to affect my untimely death varied only slightly and always involved an enormous amount of gleeful stomping and grinding on E Kay’s part, and even more bleeding and suffering on my part.

Not surprisingly, 100% of the death by high heels suggestions came from women. At first, I assumed that all of these ladies had read the RGI Miranda Trilogy, since that happened to be how a particular victim met his demise at the hands… well, feet actually… of a sociopathic killer dominatrix. Then I discovered that several of them had not yet read that far in the series.

That was a bit of a surprise…

What was really shocking to me, however, was the obvious delight most of them took in outlining the details of the scenario for me. There seemed to be a whole vicarious thrill built around it. Some of them even seemed to have spent quite a bit of time dwelling on it… Like maybe even before the whole blog ever happened, if you know what I mean… I even kind of had the feeling I was suddenly becoming a virtual surrogate for some husbands and boyfriends out there who had committed various infractions over the years.

Kinda scary… Kinda really scary, actually…

Because of that, I hope you ladies realize I’m going to be maintaining a safe distance from here on out… Especially if you show up at one of my book signings wearing high heels.

So, anyway, there’s something y’all probably need to know. E K really and truly is an extremely laid back gal. Very little fazes her, and her Evil persona in my blogs is for the most part satire. Now, this is not to say that she won’t tap dance on someone’s head if they cross her, because she definitely will. I’ve seen her do it. I even have pictures. And, I’m also not saying that she isn’t on the dominant side, because that would be a lie.  She is very much the alpha female. And, in our relationship I’m the clown in the mailroom and she’s the CEO – actually, she prefers to be referred to as The Queen, but let’s not take that side road… My point here is she actually knows about my blogs in advance. Maybe not the exact wording and such, but she definitely knows which stories are being told. So, in essence I really had little to fear – from her, anyway. The rest of you twisted women… Well…  I’m not so sure…

At least, that’s what I thought…

You see, as it happens E K gives pretty amazing back walking massages – trust me, that’ll make sense in a minute if it doesn’t already. I figure she was probably a Geisha or something of the sort in a previous life,  – (Egads, please don’t email me and tell me I’ve offended someone with the whole Geisha thing… I realize it’s a whole cultural thing and that I’m probably just focusing on a hyped aspect or something, but give me a break…) – My point being that with sitting in front of a keyboard as much as I do, I will get a crick in my back every now and again. Whenever seeing the Chiropractor isn’t affordable time-wise or money-wise, and E K notices me twisting and stretching quite a bit, she asks with much wifely compassion and concern, “Is your back hurting? Do you want me to walk on it for you?” Then she’ll go all “E K-Geisha” on me and run up and down my back a few times while it goes POP! CRACK! SKRUNCH! After that I’m all good. She really and truly does have a talent for it. Trust me, I’m not the only person for whom she’s done this. She could probably get you testimonials without even threatening anyone.

Anywho, such was the case Saturday evening… As in, the Saturday evening immediately after the blog had been going a bit viral…

I should have known something was up when instead of the normal concerned question, her offer to pop my back came out a bit differently this time. With more than just a bit of a wicked grin and an evil twinkle in her eyes the redhead pretty much issued the following order, in no uncertain terms –

“Lay down and I’ll step on you…”

I didn’t notice her shoes until it was already too late.

I blame you ladies and your suggestions.

More to come…

Murv