BRAINPAN LEAKAGE

…Is probably SMEAT.

I bet you thought I was going to say TREET, didn’t you? Well, if it comes to the actual product, yeah, TREET is likely to be what you’ll find in my cupboard. As I’ve pointed out before, I can pick up TREET for 99¢ at the local supermarket, whereas its almost identical cousin SPAM is more along the line of 3 bucks. It doesn’t take Professor Eppes from Numbers to do that math. Hell, I can even do it without taking off my shoes and socks.

But, let’s get back to SMEAT.

You see, when you create a work of fiction, grey areas of copyright law such as “Fair Use” don’t apply. What this means is, you can’t quote song lyrics without permission, and it’s a really, really bad idea to use trademarked brand names without permission. Unfortunately, obtaining permission can sometimes – actually, most of the time – be a mission you’d rather not undertake. I managed to luck out and obtain permission from Michael Moorcock, the copyright holder on the lyrics for a particular song performed by Blue Oyster Cult. And, let me tell you, it really was luck. I’ve tried to snag permission to quote lyrics from other artist’s since, and they’ve all either simply not replied, told me no way, or most often immediately replied with “GIMME GIMME A big a$$ chunk of your pie” – (apparently they too think we authors just rake in the cash.) Don’t get me wrong… It’s their intellectual property – or in many cases, belongs to a music licensing firm – but, I’m here to tell you they can be pretty ridiculous when it comes to their expectations regarding payment.

And, music isn’t the only thing we are talking about here. Brand names of products fit into this mix as well. Of course, there are also certain trademarked names that have actually become so pervasive as to end up in our colloquial lexicon, such as “Kleenex”. Give a listen during cold and flu season sometime. Between the sneezes and sniffles, the majority of the sick folk will refer to tissues as “Kleenex”. There’s nothing particularly wrong with that. It’s simply something that has become ingrained in our culture – which was what the company was trying to do in the first place. However, since “Kleenex” is trademarked, if a character in a story happens to need a good nose blow, to be on the safe side they should probably use a tissue, not a “Kleenex”… Readers will still know what you are talking about. In fact, for many of them, they will simply think “Kleenex” in place of tissue. It’s one of those Jedi Mind tricks our brains play on us.

But, if you really want to us “Kleenex,” I’m not about to stop you. As I’ve made perfectly clear, I have no intention of telling anyone how to write. Not my place, not my thing.

But, let’s get back to the SMEAT.

You see, unless you are watching a big budget Bond flick, or some other Hollywood advertising vehicle that contains insane amounts of bought and paid for product placement throughout, the props you see on screen aren’t necessarily what you think they are.

Yeah… It’s another one of those Jedi Mind tricks.

You see, you aren’t likely to see SPAM in a movie. What you will see is SMEAT. Of course, had it been me designing the props, I would have called it SMEET – you know, SPAM plus TREET… But, I can see where they were coming from. At any rate, the same thing applies for just about anything else you see on the screen – cans of soup, books, newspapers, etc. None of them are real. They are fabricated to look close enough to an actual product so as to trick your mind into instantly recognizing it. Of course, some of them are simply made to look “real,” but not to necessarily trigger a subliminal connection to an actual product. For instance, the book cover above. For me, “Sky Sluts” doesn’t trigger a connection to an actual book title, nor does the cover art. However, I have to admit, now that I’ve seen it I’m damn curious about what the actual story might be. My guess is that it is fairly weak on plot, substance, character development, and maybe even writing. However, I get the impression it tries to make up for all of that with action.

Now, if you don’t believe me about this whole movie prop thing, I can understand your skepticism, but I’m not making it up. For instance, SMEAT was used in an episode of Millennium, as well as some other movies. Take a close look at soda cans and beer cans in your favorite television shows. At first glance the labels look downright familiar, but if you focus on them for a second, suddenly you get the full picture. In the interim, if you are interested in seeing more, take a surf on over to this web address:

The Earl Hays Press

These are the folks who design and print the “look alike” props you see in movies. They go all out with the details too, because you never know when a closeup might be in order.

Oh, and while you are there make sure you check out the Booze labels. Trust me, you’ll get a laugh.  I mean, it’s not every day you see a bottle of “Snotliknaya” Vodka or “Bar Fly Label” Gin.

Yeah, that’s the real kicker about this stuff. The entire time it is evoking a brand recognition in our subconscious mind, it is also packing tongue in cheek details that are good for a snicker or two…

All I can say is the folks who design these props must have a ball.

More to come…

Murv

LOLcats seem to have all the answers. They can tell you if you are doing whatever it is you are doing, correctly, or as they like to say, “rite”.

Of course, they will also gladly inform you if you are doing it incorrectly, or also as they like to say, wrong… Amazingly enough, for being such atrocious spellers on the whole, they actually get that last one correct. Well, you know what they say about blind pigs and truffles… Maybe that applies to cats and “cheezburgers” too.

Anyway, since those little bastages apparently have the scoop on everything, I suppose that is why I am paying homage to them in the picture above. I mean, after all, imitation is the sincerest form of flattery… Hold on a second while I go barf up a hairball in my wife’s new shoes. That should flatter the hell out of the little “cheezburger nom nom nommers“… I just have to decide which pair I should toss the yak into…

Stunning visual there, eh?

Of course, as usual, I’m not here to talk to you about LOLcats, “cheezburgers” and who can “haz” them, or even my wife’s shoes, although I have to admit, E K has some really great shoes… And what with me being a leg guy and all… I’m just sayin‘…

Okay, fine… Y’all are really putting a crimp in my fun, you know… So anyway, what I am really here to prattle on about is blogging.

You see, ever since moving my blog from Myspace and setting it up over here on this self-hosted WordPress platform, I have been tracking little things like page views, subscriptions, and the like. Why? Because I can, I guess… But mainly, I just do it for fun… Really. I’m certainly not out to set any Google page rank records or anything… (Yeah, that whole page rank thing is going to show up in another blog… Trust me… I already wrote it and queued it up, so be on the lookout.) However, moving on with the current ramble, throughout this process I have been doing some studying… Or, as we like to call it back home in Kentucky, studyin’. And, because of all that studyin’ I’ve been uh-doin’, I have now added some new material to my reading list…

Unfortunately, it’s not the “reading for pleasure” kind of material…

Being an author, besides my research and such, I tend to read articles about marketing. Yeah, that’s why I sometimes refer to myself as a marketing whore… It’s all just part of being an author type person… Especially a fiction author… The publisher does quite a bit, but there’s still a whole stack of marketing that falls in the lap of the person who slung the words in the first place. In fact, the old adage is that an author’s job “begins the moment he or she types The End.” (Actually, we don’t type, The End... We type -30- or # # #, but that’s another story).

Be that as it may, I won’t go there, because we’ve already traveled this particular dark and rut-filled road in the past. I will, however, point out that the new material I added to my reading list had to do with, yes, marketing… Specifically, effectively using your blog for marketing.

And, as you can see in the picture up top, based on what I learned from everything I’ve read, I’m “doin it wrong.”

Apparently, I am supposed to be blogging solely about things such as writing, current events as they pertain to my writing, and more importantly, I am supposed to be handing out all kinds of helpful advice and crap about… Yeah, you guessed it, writing. But, I am supposed to do all of this without writing about myself, in any way, shape, or form, or reveal the fact that I am a writer by trade, other than to casually mention that I am in fact the author of said blog. But not of books… Just the blog… And only casually… That’s it. Nothing more.

However, if I really, really want to be impressive to the masses, what would make me an even more effective and popular blogger would be if I was some kind of Perez Hilton/TMZ clone, and I blogged about stupid things that celebrities do. Unfortunately, I generally don’t give a flying rat’s ass about “celebrities”… Megan Gallagher, well, she’d be the exception, but we won’t go there…

So… According to the “experts” it’s either that, or posting naked pictures in my blogs. That’d work too…

Well… I don’t wanna do any of that… Maybe the nekkid pictures… Yeah, okay, different blog… At any rate, one of my old bosses used to say, “An expert is a spurt that couldn’t cut it and had to quit.” There are all kinds of places we could go with that, but again, we won’t go there… Suffice it to say, being an expert really doesn’t mean all that much in the grand scheme of things.

But, seriously… There are all manner of do’s and don’ts to this blogging stuff. I’m actually starting to wish someone had supplied me with a manual up front, then I would have known I was breaking the rules right from the outset.

On that note, I have to say, I’m fairly amused by some of the lists I’ve read. You know, the “50 Tips For Better Blogging” type of lists. My favorites go something like this:

1. Don’t post blogs on weekends.
2. Don’t write about yourself.
3. Put links in your blog.
4. Post on weekdays.
5. Post on weekends because no one else posts on weekends.
6. Put pictures in your blog.
7. Write about yourself.
8. Write about your dog.
9. Don’t post on weekdays, no one will have time to read the post.
10. Don’t put links in your blog.
11. Don’t clutter up your blog with pictures. Text only.
12. Write an interconnected series.
13. Never write a series. Only short, 2 or 3 paragraph standalone blogs.
14. …

… And on from there. Telling you to do this, don’t do that, and contradicting themselves at every turn… Almost always within the same list. I honestly believe that some of these “helpful hints” have to have been posted as tongue in cheek silliness just to see if anyone would follow the “rules”. Either that, or the creator of the list has a debilitating hippocampus injury and cannot remember what she/he wrote two seconds ago.

But, no matter what, they all agree with the LOLcats. I am doing it wrong… I’m not suppose to be entertaining, I am supposed to be disseminating useful information devoid of any entertainment whatsoever. My blogs have to have a higher purpose… Higher purpose, not special purpose… Just how many times have you seen The Jerk, anyway? Yeah… Figures.

Well, as I’ve said in the past about my novels, sometimes the purpose is just to entertain, and in my estimation, that’s one damn fine purpose, and it ranks right up there with all the rest.

You know… I think I’ll just stop reading those articles and have myself a “cheezburger” instead…

More to come…

Murv