… Ben had turned up the volume slightly on the television when the Saturday night movie had been interrupted for a breaking news update. Brandee Street, her cameraman, and the pilot had been arrested all right—but not before getting the morbid video into the station’s hands. Even through the overblown colors of the malfunctioning set, you could easily make out Ben, Constance and me on the balcony of the apartment. We had fought a desperate fight, but in the end the sheet had fluttered enough to give at least a partial view of the woman’s nude remains.

We all stared silently at the picture as the talking heads behind the anchor desk identified us each in succession. It was all we could do to stifle disgusted sighs as they proceeded to tag us with a sensationalized nickname. A moniker that would unfortunately not only stick for some time to come but was also picked up immediately by every other station and newspaper in the bi-state area. We had been christened “The Ghoul Squad.” …

Some of you may recognize the above paragraphs as having been excerpted from Never Burn A Witch, the second novel in my Rowan Gant Investigations series. And, if you follow me on Facebook or Twitter it’s a fairly good bet you’ve already heard about the “official” RGI GHOUL SQUAD. But then, maybe you haven’t, so that’s why I am going to flap my metaphorical gums about it here.

One of my fans, Walter Hardin Jr. to be exact – as I definitely want to give credit where credit is due – mentioned to me that I really needed a “Street Team” to free me up from some of the time-sucking promotional activities that come with the whole “being an author” profession. I thought I knew what a “Street Team” was, but soon discovered that there are two types – professional and fan-based. It was then I remembered something from my youth – The KISS Army. I was never a member myself, what with Styx being my ear candy of choice, but believe me I went to school with many of the KA inductees.

So, I did a bit of research. Then I researched some more. Then I got together with my publicist (Wendy) and my pa/publicist (Scott). They both gave me some great input. Then I ran it past a couple of friends, one of whom had done time in the music biz – they all had great input too. Some ideas were weeded out, others were solidified. The ones we liked most got a quick swipe of the photo fixative lacquer – sorry… had an old 1960’s Polaroid moment there… Anywho, it seemed like in the matter of just a few days I went from, “Street Team? What’s that?” to “YEEHAAAAA! Street Team!”

Better yet, a whole bunch of folks out there in Interwebz land did too…

And so, the RGI GHOUL SQUAD was officially born.

Complete with its very own website and everything, the “Squad” was set to go live January 1, 2010. But, that was before I committed premature post-aculation. By this I mean, while starting to write the posts that would fill the news section of the RGI GHOUL SQUAD website I neglected to turn off the ping.fm updater. As soon as I let loose with that first post it was all over Facebook, Twitter, and Myspace – not to mention a few other social networking venues.

Email began to pour in – “The join link doesn’t work!”, “There’s a password on xyz link so I can’t get to it!”, “I want to join right now!”… and so on. You get the picture.

Suddenly, I was busier than a cat covering up sh*t with all my email answering to explain the situation. But, I just couldn’t keep up. Don’t get me wrong, I was – and am – ecstatic that so many folks expressed an interest in the “Squad”. I simply wasn’t prepared to handle my screwup.

So, instead of fighting a losing battle I focused my energies and resources on making things happen a little quicker. Therefore, the RGI GHOUL SQUAD officially went “live” 18 days early – this past Sunday, December 13, 2009 to be exact. Hmmmm, 13… Seems kind of fitting in a lot of ways.

If you think you might be interested in checking out the “Squad,” its benefits – and responsibilities – then maybe even joining up, you can find the official website at www.rowangant.com.

Just be aware – I am NOT going to wear all that facepaint, breathe fire, spit fake blood, or even sing Rock And Roll All Nite…

Well… Okay… Maybe I’ll sing, but only after a few beers.

More to come…

Murv

Way back in the archives of Brainpan Leakage – and I do mean way back, because the entry I am about to reference was originally written when BL was still hosted over on my Myspank page – I had myself one of those Andy Rooney moments about “catch phrases” on the FoodNetwork shows.  You know, Emeril’s “Bam”, Tyler Florence’s “Flavorful”, and Guy Fieri’s “Off The Hook”… Not that “branding” is a bad thing. Truth is, branding is important. E K does it to all of her possessions, which is why I am sitting on a pillow right now.

Okay, okay… So, E K doesn’t really do that. (She uses a Sharpie)… But, what would a Brainpan Leakage blog entry be without an E K reference, correct?

So, back to this branding thing. I get it. I understand it. Hell, the RGI series even has a catch phrase – “Sometimes it takes more than a cop to stop a killer. It takes a Witch.”

My dear friend Dorothy Morrison and I have toured together so much and done so many workshops together that we have been branded with the tag, “Wingnuts” all because of a story we tell about a crazy person who hi-jacked one of my seminars at the RWB many years ago.

So yes… I definitely get it. However, another Andy Rooney moment happened upon me very recently, and it had everything to do with the proverbial “catch phrase”.

Ahemm…hmmm…ahem… So, did’jya ever notice…

Okay, so I won’t kype Andy’s catch phrase this time. However, I will tell you about the latest “phrase craze” that is making my brain hurt –

“Pitch Me”

Now, I don’t know how many of you out there have heard this one. All I can say is that I hear it constantly. Because of my profession I do quite a few interviews, podcasts, etc. It’s all part of the game. Truth is, the saying among authors is that once you finish the manuscript, that’s when the real work begins.

Fortunately, I like doing podcasts, radio, print interviews, and chats. I think it’s fun. I get to meet new people and talk about all kinds of cool stuff, myself included – not that I think I’m all that cool, but on occasion other folks think I am and that’s a nice boost when my ego sags, which it can tend to do at times. We all have those moments, except E K, of course. (Two E K refs! WooHoo, I’m on a roll!)

So anyway, this “Pitch Me” thing. I receive email on a fairly regular basis from magazines, newspapers, podcasts, etc, which are asking me if I’d be willing to do an interview. Sometimes I, or one of my publicists, will contact a particular venue and wave my flag to let them know I’m available and would love to do their show or what have you. Lately, however, the response from these folks – whether they are making first contact or I am – is, “Pitch Me”…

Now, I want to point out, not ALL of them are doing this, but the vast majority seem to be…

Honestly, I know exactly what they mean. They want me, or my publicists, to tell them why I would be a good interview for their show or publication. That makes perfect sense, so I’m not complaining there – although, if they are soliciting me I would think they would already know whether or not I fit their format, but that’s just a personal observation.

And, to be sure, the first couple of times I heard “Pitch Me” it wasn’t a big deal. I wasn’t fazed at all. However, much like “bam”, “flavorful”, “off the hook”, “roast off”, and all the FoodNetwork overused catch phrases, “Pitch Me” has become so overused that it is painful to both my eyes and ears.

So, for all of the “Pitch Me’s” out there, I have decided I need an appropriate catch phrase response as well:

“Catch Me”

I guess it’s a good thing I have publicists to handle that stuff, eh? Hell,  for all I know they probably say “Pitch Me” too…

😉

More to come…

Murv