BRAINPAN LEAKAGE

I don’t know if any of you caught the recent news report about this. It was one of the feature stories on The Early Show, and since I like to sit and ogle Julie Chen and Maggie Rodriguez every now and then it’s a program I catch on a regular basis. (Just kidding, I don’t really ogle them. They are both very easy on the eyes, though, I can’t deny that.)

Anyway, as it happens, just the other day they had a feature about Marriage, Relationships, and Intimacy in the wake of starting a family. Basically, some University did a study – probably with our tax dollars if I had to guess – and came up with the conclusion that better than 90% of the time,  once a couple has a kid, intimacy and moreover sex within the adult relationship declines dramatically. They even pointed out that this happens most especially within the first couple of years.

No shit… You know, I never would have figured that out without their help. I mean, it’s not like you suddenly aren’t getting any sleep, or that your whole life doesn’t hinge solely on the well being of this screaming poop machine.  Or that your wife is now in the land of unbalanced hormones and will be for a while. Had they never done this study I’m afraid I might have wandered aimlessly through the rest of my life, always wondering why such things happen.

Okay… That’s enough sarcasm from me for the time being.

So anyway, they talked to some guy with a pile of letters behind his name who is billed as a relationship expert. He was the co-author of the book to the left there… Hmmm… I think the cover artist must have been looking in E Kay’s closet for inspiration or something… But, I digress… I’ll admit, I haven’t actually read this particular book, but I did read one of his other self-help missives – She Comes First. It’s a tome geared toward helping men please their mates in the… you know… bedroom. I read it because I’m all about doing whatever I can to please the E K. It tends to reduce the number of beatings I have to endure, and stuff like that.

However, with regard to She Comes First, let’s just say some of the things in it frightened me. Quite a bit. Not all of them by any means, but there were a few… And, I’m married to Satan in High Heels, so I’m not easily frightened. Okay, I’ll be honest; they didn’t really “frighten” me per se. They did, however, make me go “ewwwww!” At any rate, I won’t go into details, but… ummm… well… ’nuff said… shudder… ewwwwww!… Okay, now ’nuff said.

Anywho, they were talking to him about the Love In The Time Of Colic book – (that I am inadvertently advertising for him… aww hell, maybe he and/or HarperCollins will return the favor) – but, back to the story, one of the things he went on to outline is that couples have to make time for one another, do the date night thing, give each other 20 second long hugs – (Where 20 seconds came from I dunno… Probably all that research is my guess. E K and I usually go for a 2 or 3-minute hug, but then we love each other and all that silliness so we can actually endure physical contact that lasts longer than 20 seconds.)

And, of course, there was also the whole thing about the S word… Yeah, S E X.

Okay… I’ll fess up… We had ourselves another “no shit, Sherlock” moment right then and there. But, to be fair, maybe we are just a bit more well adjusted and free thinking than some other folks and some of this stuff simply hasn’t dawned on them. Therefore, I’m not going to put the guy or his work down. If it helps someone out there, rock on. It’s just that the concepts seemed like no brainers to the Evil One and me.

Still, E K was in a semi-jocular mood… So, as this interview and feature aired, and she was preparing to leave for work, she came over to hug me and started counting aloud – One… Two… Three… Four…

Okay… I guess you had to be there. Trust me, it was funny at the time. Really… It was…

But, moving right along… We had both been chit chatting about this report, pretty much making comments at the TV much like the comments I made above. I did, however, mention to The Evil Redhead that I thought we had handled things fairly well, both throughout the munchkin’s infancy and now with her being an almost tween who demands a lot of attention. I also pointed out that a few good hugs shared between the two of us definitely did make my day complete.

She agreed… Well, I suppose I should say I think she agreed. Her reply was kind of one of those E K grumbling, “Yeah, okay, whatever, now fetch my things out to the car then kiss my feet, lackey,” sort of comments.

Still, even with the grumbling, since she seemed to be in a good mood I then mentioned the more intimately physical aspect of things. Of course, since our offspring happened to be sitting right there staring at the TV, I tried to do it on the sly – How would I do that, you ask? Simple – I said, “And besides the hugs, there’s the whole S-E-X thing.”

Yeah… I spelled out the word… Yeah… Yeah… I know. Our kid is nine, gifted, reads at a level way beyond her years, and has a vocabulary that outshines some high school students I’ve met.  Just bear with me for a second… There really was a method to my madness.

Of course, E K looked at me like I was a blithering idiot, looked at the kid, then back at me – once again like I was an idiot – and then shook her head and said, “Why did you spell it?”

“The kid,” I replied.

“She can spell, you know that.”

“Yeah, but I’m counting on the fact that she’s half asleep and drooling at the TV,” I replied. (For the record, it was Good Friday so the kid was off school.)

E K snickered and said, “Yeah, right.”

“What did you just spell, daddy?” the kid asked out of the clear blue, not breaking her zombie-like stare from the television screen.

“Excess,” I replied without missing a beat.

She mumbled, “Oh… Okay…”

I knew my ploy had been a bit of a gamble, but luck was on my side and it had worked. I looked back at E K in triumph, but she just scowled and cocked her eyebrow. My momentary elation instantly came crashing back to the ground in a crumpled heap.

You see, Her Majesty, The Queen Bitch Of The Whole Fucking Universe, Missouri Chapter, doesn’t like losing, especially if it involves her being wrong and me being…well…not wrong. Even if my “not wrongness” is purely out of luck or even a fortuitous accident. Moreover, not only had I seen that evil look before, unfortunately I knew exactly what it meant.

Seems I’ll be doing without any excess for a while…

More to come…

Murv

“Tits!…Why… There must be 57 tits up there.”

Back in the days of vinyl record albums containing recorded concerts of such funny folk as Richard Pryor, George Carlin, and Robin Williams, there was also Steve Martin. Mister Martin is arguably one of the funniest people of the late 70’s / early 80’s, and is still insanely hilarious to this day, albeit with a different bent to his humor. In case you haven’t done the math just yet, the line about “tits” was from one of his comedy routines – quite obviously the “odd number” being the major component of the punch line.

And, of course, this brings me around to what I am really here to talk about – that being, web marketing. You see, targeted web marketing has become the big thing over the past few years. These days data aggregators look at your searches, the personal info that you’ve put out there, and everything else they can glean from your time spent on the Internet, and  then proceed to customize a barrage of ads specifically for you.

However, sometimes their aim is a bit off – as is the case with this odd number of tits on my screen. Not that there is actually an odd number of breasts, mind you. Just that it is odd that there is any number of them on my screen whatsoever. You see, some of the really major culprits where targeted web ads are concerned happens to be the sidebars of social networking sites. In the case of “Myspank” they tend to get really obnoxious. I can’t count the number of times I’ve been approving friend requests, only to have an embedded shockwave-flash video of some twenty something cutie giggling and smiling at me as she ostensibly carries on a chatroom-esque conversation with yours truly. Problem is, I can’t see what she’s supposedly saying to me… However, my also unseen replies must be pretty damned witty, because she giggles a lot and makes bedroom eyes at me. Too bad I’m old enough to be her father. If I was a hormonal twenty-something single guy, I might be flattered. If I was a hormonal teenage guy, well hell, I’d fall for it in a heartbeat. But, the fact of the matter is none of the cuties they’ve paired with my profile to date can hold a candle to E K, so it’s a moot point. (Just for the record, she didn’t make me say that… This time, anyway.)

However, lately, even though I’m listed as married, the web marketers of the Myspank platform seem to be under the impression that I am single. Either that, or they know something about my marriage that I don’t. Obviously, this is where the “tits” come in.

As you can see, thus far they have actually managed to keep the breasts to an even number. However, for fear that I might become bored with the same pair of “tits” in my face repeatedly – see, I told you they knew nothing about marriage – they have made sure they have a bevy of busty young things arching their backs through various chest thrusting, cleavage revealing, shirt stretching poses. And, all of this appears to be for the express purpose of getting me to join a service that would let me hook up with “Local Singles”.

Interesting…

I mean, what with it being targeted marketing and all, they should already know I’m married. So, if they are trying to tease me into being unfaithful, why in the hell would I care if the other party is single? Just something to consider…know what I mean?

Of course, that’s not even the half of it. Just have a look. Based on the photos they keep pushing at me, it would seem more like they were advertising doubles, not singles. Pairs, not Aces. But, I guess that’s all just a matter of semantics, eh? But, even if we follow their logic, the fact of the matter is, I don’t feel like I’m looking at “singles”… I feel like I’m looking at the public teaser images for a porn site. Either that or an advertisement for brassieres.

And, on the note of targeting the marketing… Since all manner of aggregating bots pick up all sorts of keywords and such from my blogs, text entries, and what have you on the web, it would seem they might have run across the fact that I’m not really a “boob guy” at some point. I’m thinking they’d be better off trying to tempt me with a shapely set of gams…

But hey, maybe they know what I like better than I do. Maybe “tits” will grow on me… But, let’s hope not.

Now, don’t get me wrong. All of the ladies they have paraded across my screen are perfectly lovely. And, in the endowment department they definitely aren’t lacking by any stretch of the imagination. I’m fairly certain they have a good bit of the alphabet covered.  In fact, a couple of them look to me like they would benefit from a lifetime supply of Doan’s Pills. (For the younger crowd out there, Doan’s Pills are a pain reliever that was originally marketed for backaches. They are still around these days, but they don’t seem to be advertised anywhere near as much as they were in the past.)

But, you know, the thing that gets me the most about these particular ads isn’t even their frequency – which is high. And, when I say high I mean, as in at least every other refresh, and often times even more. Nor is it the fact that undoubtedly not a single one of the ladies pictured have anything at all to do with this supposed “singles meeting service”. Nope. Even as disturbing in a sense as all that is, it’s not the real kicker.

I mean, let’s face the facts, in 5 minutes on “Myspank” I end up seeing more “tits” than if I spent all afternoon with a copy of “Big Busted Babes,” “Melons On Parade,” or some other breast-centric porn magazine, so in reality it gets to be just a bit numbing to the senses.

So, nope, none of the above… The thing that stands out – pun not intended – is the fact that if I don’t click on the ad, which by the way, I never have, they get pushy about it. And, by pushy I don’t mean they show me a model in a push-up bra. They’ve already been doing that, in some cases anyway. Nope, you see, what they do is go out of their way to draw extra attention to the “tits” in question. How? By writing on them, of course. These poor women suddenly become living Goodyear blimps… (I say blimps, and not just blimp, because there are two, and well, you get the idea…)

Anyway, the marketing geniuses seem to believe that I will somehow get a vicarious thrill by placing the mouse pointer over the two dimensional “tits” and watching it turn into a hand. I suppose if I was a little perverted… Well… Wait… Actually I am a little perverted… In a good way though… But, that’s beside the point… If I was into the whole “boob thing” and I was also just a little off kilter in the braincase… Or a little desperate, I suppose… I guess maybe I could get all excited about moving that virtual hand around a bit before clicking on a strategic location or two. My guess is, that’s exactly what they are going for. Maybe I should do a poll of the 18 to 24 year old males with pages on “Myspank”. I bet they could tell me…

You know, if they are going to all this trouble to get my attention, I almost have to wonder what they are showing the women users when they log on?  And, do they tailor to sexual orientation? I mean, come on… I have lesbian friends who would probably like to see what I’m being targeted with… And, I have gay friends who I suspect would rather see what’s being dished out to the women, if it is in fact what I think it might be.

See, now, in my mind that would be targeted marketing.

Finally, on the note of what the ladies are being shown. Truth is, I have no idea. But, if I had to speculate, I figure they are probably seeing some buff guy with a Kielbasa stuffed into his pants… Or maybe a parsnip if the model happens to be a vegan. Of course, I suppose it could just be a pair of socks or some such. But, I really don’t think I have any desire to go looking for a picture in order to figure it out. I’ll let you do that yourself.

In any event, I guess something like that would explain why E K suddenly started spending so much time on “Myspank” as of late…

More to come…

Murv