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  • Slow Pitch, Or Fast Pitch?

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    Way back in the archives of Brainpan Leakage – and I do mean way back, because the entry I am about to reference was originally written when BL was still hosted over on my Myspank page – I had myself one of those Andy Rooney moments about “catch phrases” on the FoodNetwork shows.  You know, Emeril’s “Bam”, Tyler Florence’s “Flavorful”, and Guy Fieri’s “Off The Hook”… Not that “branding” is a bad thing. Truth is, branding is important. E K does it to all of her possessions, which is why I am sitting on a pillow right now.

    Okay, okay… So, E K doesn’t really do that. (She uses a Sharpie)… But, what would a Brainpan Leakage blog entry be without an E K reference, correct?

    So, back to this branding thing. I get it. I understand it. Hell, the RGI series even has a catch phrase – “Sometimes it takes more than a cop to stop a killer. It takes a Witch.”

    My dear friend Dorothy Morrison and I have toured together so much and done so many workshops together that we have been branded with the tag, “Wingnuts” all because of a story we tell about a crazy person who hi-jacked one of my seminars at the RWB many years ago.

    So yes… I definitely get it. However, another Andy Rooney moment happened upon me very recently, and it had everything to do with the proverbial “catch phrase”.

    Ahemm…hmmm…ahem… So, did’jya ever notice

    Okay, so I won’t kype Andy’s catch phrase this time. However, I will tell you about the latest “phrase craze” that is making my brain hurt –

    “Pitch Me”

    Now, I don’t know how many of you out there have heard this one. All I can say is that I hear it constantly. Because of my profession I do quite a few interviews, podcasts, etc. It’s all part of the game. Truth is, the saying among authors is that once you finish the manuscript, that’s when the real work begins.

    Fortunately, I like doing podcasts, radio, print interviews, and chats. I think it’s fun. I get to meet new people and talk about all kinds of cool stuff, myself included – not that I think I’m all that cool, but on occasion other folks think I am and that’s a nice boost when my ego sags, which it can tend to do at times. We all have those moments, except E K, of course. (Two E K refs! WooHoo, I’m on a roll!)

    So anyway, this “Pitch Me” thing. I receive email on a fairly regular basis from magazines, newspapers, podcasts, etc, which are asking me if I’d be willing to do an interview. Sometimes I, or one of my publicists, will contact a particular venue and wave my flag to let them know I’m available and would love to do their show or what have you. Lately, however, the response from these folks – whether they are making first contact or I am – is, “Pitch Me”…

    Now, I want to point out, not ALL of them are doing this, but the vast majority seem to be…

    Honestly, I know exactly what they mean. They want me, or my publicists, to tell them why I would be a good interview for their show or publication. That makes perfect sense, so I’m not complaining there – although, if they are soliciting me I would think they would already know whether or not I fit their format, but that’s just a personal observation.

    And, to be sure, the first couple of times I heard “Pitch Me” it wasn’t a big deal. I wasn’t fazed at all. However, much like “bam”, “flavorful”, “off the hook”, “roast off”, and all the FoodNetwork overused catch phrases, “Pitch Me” has become so overused that it is painful to both my eyes and ears.

    So, for all of the “Pitch Me’s” out there, I have decided I need an appropriate catch phrase response as well:

    “Catch Me”

    I guess it’s a good thing I have publicists to handle that stuff, eh? Hell,  for all I know they probably say “Pitch Me” too…

    😉

    More to come…

    Murv

  • I Would Fly 1000 Miles…

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    …just to be the man who ate a cheese-burr-gerrrrrrr.

    &#9834 &#9835 &#9834 &#9835

    Okay… I know, I know… Enough with massacring the Proclaimer’s tune… They sing it way better than I do anyway.

    So, I ran my mouth about my recent travel experience to and from Ohio, nothing new about that. I run my mouth all the time. But, there are a couple of other things I also did this go around.

    The first is, I filled out the online questionnaire the airline kept harping about. Usually I don’t do that sort of stuff because I simply don’t have the time, but I figured what the hell.

    Now here’s the thing. I did NOT piss and moan. Well, not much… After all, I had already written the 4 part blog about the trip and put the posts into the queue for deployment, so all of my pissing and moaning was pretty much finished. Anywho, to be honest I actually gave them a pretty good review. I even lauded praise upon a gate agent at Chicago O’Hare for her professional handling of a sticky situation with a young pilot who in my opinion was in need of an anger management class. I mean, adults generally don’t throw screaming fit temper tantrums when they don’t get their way – especially in front a terminal full of people… But then, maybe that’s just the way I see things, and we all know I see things differently than most…

    But back to that online thing… When the questions got around to asking if I was delayed for more than 15 minutes on any particular flight/connection, I told the truth and said yes.

    I honestly don’t know if it was my answers on the questionnaire, or something that the airline took it upon themselves to do simply because they are wonderful people. I’m inclined to believe it is option #1, but at any rate, I received the following in the mail:


    Since Ms. Elizabeth Reed, General Manager of Customer Care for NWA was so kind as to send this, I figured that since I had pretty much blasted them – in my own tongue in cheek fashion, of course – via Brainpan Leakage, I should be fair about things and point out that they did in fact apologize, and even gave me an extra 1000 miles on my frequent flyer account.

    That’s actually more than I can say for some of the other airlines I have flown.

    Now I just need someplace to go. I wonder how far 1000 frequent flyer miles will get me? Of course, if I redeem them and the airplane has an auxiliary power unit malfunctioning, no air conditioning, and instead of sending someone to Sears for a DieHard battery the pilot bribes some guys in yellow vests and earmuffs to give us a jump, just as soon as they can find where they stashed the cables, I think I might have to scream.

    But, not in front of a terminal full of people.

    The second thing I did involved a hamburger… Well, a cheeseburger to be precise. As you well know, in the installment titled You Want Blonde Or Brunette On That, I took some more of my tongue in cheek pot shots – or in this case slapshots –  at the restaurant chain, Fuddruckers. I won’t go into euphemistic details about my experience there, after all I did just that in the aforementioned post.

    The thing that triggered me doing the thing, so to speak – (hey, fancy word usage… that’s why I get paid the big bucks) – was the fact that so many of you took me to task… Well, actually only one of you took me to task (yes, you George) Still, a huge number of you either commented here, on Facebook, or even sent me a direct email to tell me how absolutely wonderful Fuddruckers truly is, and that my experience must have been an isolated incident. Y’all also went on to tell me that I should file a complaint with the corporate office.

    Well, I ruminated on that a bit, and while it’s something I don’t normally do, I surfed on by Fuddruckers.com and found their feedback form. I sent them a comment letting them know about my experience, and that I was only doing such because several of my readers had urged me to do so.

    Now they are mad at all of you…

    Just kidding. Kinda.

    But, seriously, within something around 36 hours I received an email from the corporate office, thanking me for the feedback and letting me know it had been forwarded on to the appropriate store. Less than 8 hours after that I received a very nice apology email from the manager of the store in question, and she is sending me a gift card.

    I have to say that kind of integrity out of a company is pretty damned impressive. At least, to me it is, because that hasn’t always been my experience with some other chains. If you don’t know which one I’m talking about search my blog for “square hamburgers are evil” and see what you find.

    So anyway, next time I’m on the road and have a layover while making a connection – I mean, you simply cannot fly anywhere these days without making a connection in some faraway place, we’ve already established that – I’ll be keeping my eye out for a Fuddruckers. I’m really looking forward to finally having that truly stellar hunk-o-seared-moo-cow on a bun that E K waxed droolific about so many years ago.

    And yes, you too, George… 😉

    More to come…

    Murv