BRAINPAN LEAKAGE

I’m old enough to remember Young.

Robert Young, that is…

Father Knows Best…

Marcus Welby, MD…

Ring a bell?

Well, I’m sure it does with most of you. If it doesn’t, then just pretend. It doesn’t matter all that much  since I’m going to explain the connection anyway.

You see, in addition to Doc Welby and the like, Robert Young also did the Sanka™ commercials. Decaffeinated Coffee – Oh boy…

Now, as an aside here, I have to say that Decaffeinated coffee is an extremely vile thing. It’s also an oxymoron of mammoth proportions. It’s akin to de-opiated heroin, or non-toxic rat poison. It just doesn’t make sense… But, you know, digressing and all…

So, the commercials would always start with someone going off the deep end.  Something on the order of the following: Mary would be slicing veggies for the cucumber & watercress finger sandwiches she was going to serve to her bridge club with afternoon coffee – because back then all women stayed home, vacuumed the floor and washed the windows while wearing cotton dresses and high heels, and then had plenty of time for a visit to the beauty salon and do the grocery shopping. Then they would have afternoon bridge club with the other similarly attired moms from the neighborhood. It was a different sort of time…  A time when dress wearing moms sold Tupperware in their living rooms and men wore polyester leisure suits. Anywho… Mary would break a nail, or spill some milk, or slice the cucumber too thick, or something equally as minor, whereupon she would start screaming, run through the house, and stab all of the other Afternoon Bridge Party MILFs to death with the butcher knife she had been using for the sandwiches.

Okay, so maybe not THAT drastic… But, there would generally be some sort of overreaction to a minor issue. And, that reaction was always Robert “Doc Welby” Young’s cue to step forward from the background. In a concerned, trusted, fatherly tone he would say, “Mary… Why so tense?”

I know. Perfect opening for a soft porn flick, eh? Well, except that porn usually has less plot than a Sanka™ commercial…

Moving right along… At this point, Mary would unload on the guy who played a doctor on TV. He would listen, nod, then diagnose “Mary” with caffeine overload and immediately prescribe Sanka™ instead of regular coffee. Of course, as usually happens in the perfect world of commercials, Mary was instantly cured, turning once again into a happy, airheaded, suburban MILF in pink pumps, with perfect hair, a clean house, and a serving tray specially designed to display Sanka™ – cans AND jars – for everyone to see.

It was all very Stepford Wives-ish if you ask me.

Of course, there were other versions… “Joe… Why so tense?”… “Enrico… Why so tense?” …. “Aunt Bee… Why so tense?”… You get the idea. My version was a lot more fun though.

And so, why am I even bringing up Sanka™?

Easy. Because even though E K can’t stand coffee, I told her the other day she needed some.

Sanka™ that is, not regular coffee. E K on two Coca-Colas a day is bad enough. Sure don’t want any more caffeine in the mix.

At any rate, the reason I did so is that we were talking about dinner arrangements we were making with some friends. She mentioned that it had to be on a weekend because one of said friends didn’t like going out on weeknights. The conversation that ensued went something like this –

Me: Good, I don’t either.

EK: Why? It’s not like you have to be anywhere the next day. You work from home. It’s not like you have to go to the Bad Place.

Me: Because weekdays are my quiet time.

EK: How so?

Me: You and the o-spring are gone and I have my house to myself.

EK: So?

Me: Why would I want to go out and deal with people on my quiet days?

EK: So you’re really saying you just don’t like going out.

Me: Have a Sanka™. I’m just kidding.

EK: (SiGh) You’re ALWAYS kidding these days.

Me: Because I’m happy. I don’t have to go to the Bad Place anymore.

The first thing that really struck me is that she didn’t immediately beat me to death for calling it “my house.” I’m sure punishment will ensue at some point.

The second thing that struck me was the truth behind what I’d said. I’ve been relatively happy for a handful of years now, and a good portion of why is the fact that I don’t have to go to the Bad Place anymore.

Allow me to explain…

More to come…

Murv

To Be Continued in:  The Bad Place…

I’m going to break my own rule again. Yeah, for real…

No, I’m not going to defy The Evil Redhead. That’s not “breaking a rule,” that’s “committing suicide.” Really. Just try it and see what happens.

So… Anyway… Back to breaking that rule. As you all know I despise writing about writing. I’m not even a big fan of writing about being an author. That’s what the book writing thing is all about. This, on the other hand, is my shot at being a humor columnist for a major metropolitan newspaper. Not that any major metropolitan newspapers are taking notice, mind you…

Yeah… That’s the rule I’m going to break. Well… Bend, more or less. I’m going to write about writing. Or more specifically, about what happens when you’ve written something and it gets published.

You see, there’s this thing in the industry called BSSP. That stands for Blatant Shameless Self-Promotion.  Now this differs a bit from SP, which is just Self-Promotion. Why? Because those of us who engage in SP are ashamed. Well, not really. But we DO make it a point to show restraint, courtesy, and manners. Self-promotion is necessary. However, being like a cracked up used car salesman about it is not.

Allow me to give you an example…

Let’s say I’m having a conversation with someone:

Random Person says: “I had a really great corned beef sandwich at Bob’s Deli the other day.”

Murv says: “Never been there. I’ll have to take EK. She really loves corned beef.”

Now, let us imagine this conversation with a new author who has been bitten by the BSSP bug:

Random Person says: “I had a really great corned beef sandwich at Bob’s Deli the other day.”

BSSP Newbie says: “Well, since you like corned beef then you would love my new novel, The Pickling Brine Murders, because my main character Lazarus Q. Ladysmith always has corned beef sandwiches for lunch.”

Believe it or not, while the book and character name have been changed, the above example is NOT an exaggeration. Yes. Not only did it happen, but this sort of thing happens all the time.

Now I’ll be honest. We were all new once. I’m sure I did some self-promoting that toed that line just a bit – although I can guarantee you I was never as bad as the example. Fortunately, I settled down pretty quickly. Like I said before, self-promotion is a necessary evil. But if you pay attention you discover that you can be much more effective by selling yourself – not the book. Once you’ve done that, folks will generally buy your book. If you keep being an idiot, however, they will not only NOT buy your book, they will tell everyone they know to NOT buy it as well.

So… Why is this blog entry called “This Space NOT For Rent”?

Simple. The BSSP is happening all over the social networking sites too. On the FB Wall, on the Myspace Comments. It is running rampant. Just the other day I received a friend request from another author I’d never met and didn’t know from Eve. I approved it, no biggie. Less than 24 hours later a post appeared on my wall. It said, “Congratulations on your success! You deserve it!” I found these opening sentences a bit odd, because since we didn’t know one another she had no clue whether I deserved my successes or not. For all she knew I could be a complete ass.

In fact, I guess I am a complete ass because I removed the post and deleted her as a friend. Why? Because as I said, that was just the opening two sentences. The rest of her post contained several paragraphs about her new book along with links to the places where I could buy it. There was even a picture of the book cover.

Sorry honey. I am not a billboard company. This space not for rent…

More to come…

Murv