BRAINPAN LEAKAGE

Several days ago I was contacted by a newly-minted author. That is to say, a young lady whose very first book was seeing publication, and who was taking her first steps out onto that pothole-filled, ice-slicked, ultra-jam-packed highway that is self-promotion.

In particular, scheduling book signings.

Book signing events are an author’s way of getting a chance to scribble in books without getting in trouble for it. We all carry a box of crayons because secretly that is what we wish we could use to sign books. You know, just a doodle of BLIZZARD BLUE with a couple of underlines of BRICK RED and BURNT ORANGE. All circled by UNMELLOW YELLOW. After all, we want our artistic side to shine.

Scribble, scribble, scribble... 🙂

Okay… so not really. Well… not always, we’ll put it that way.

The gist of my story here is that she wanted advice from someone who had not only been around the block a couple of times, but had the scrapes and scars to prove it. And, when she couldn’t get hold of him, she contacted me.

As with any shiny, fresh-faced new author who has no clue what is happening and is nervous as all hell, she had questions. Having been there, I was more than happy to answer those questions, but as usually happens in my case, simple answers turned into a small novel. Well… short story, at least.

When E K saw what I had written she suggested I share it with folks here on my blog because I had put quite a bit of effort into it. As we all know, an E K suggestion is tantamount to a direct order, and also as we all know, I do what E K says out of self-preservation.

So, here is my reply to that young lady, with a little added text here and there that came to me later. Not really new advice in that sense, but explanation of the advice originally given. You will notice that it reads similar to my advice for authors and aspiring writers “filk” of Wear Sunscreen (see: Use Flash Drives) – However, upon trying to actually make it fit the cadence of that piece and such, I was forced to leave too much of the advice out of it. I didn’t want to do that.

E K didn’t want me to do that either.

Still, I must preface this with a simple disclaimer: This is merely MY take on book signing events as drawn from my decade plus of experiences with them.  Make of it what you will…

My Advice On Book Signing Events

Have fun.

Sign the title or half-title page. Your choice, but be consistent.

Keep a blank pad near you to test pens when they suddenly die without reason, AND for when you need to practice a name, as someone will invariably ask for their inscription to be made out to some name with no vowels other than y plus 37 consonants in no particular order (and only they will be able to pronounce it – likely improperly – but hey, it’s their name they just made up so roll with it and laugh later.)

Or they will want it made out to something like “Lord Bastard Fuckwad of the Asshole Dynasty, Utah Chapter.” While that might sound like I just made it up, I didn’t. I will never forget signing that particular book or the inscription, trust me.

Make eye contact.

Smile.

Ask the person’s name and use it when you talk to them, even if you forget it the minute they step away from the table. When you sign their book, ask them how to spell it. You’d be amazed at how many different ways there are to spell Mary.

Take a friend with you. Have them run interference if you get a crazy. I once had a woman explaining to me how she was a REAL Vampire Slayer (unlike the fake vampire slayers I suppose) and that she was there to slay all of my fans because they must be vampires since I write about vampires. I don’t, of course, but you couldn’t convince her of that. If crazy gets a target lock on you, a wingman(woman) will be invaluable. Set up a signal so that you don’t look like you are giving the crazy the brush off. Something innocuous your wingperson will notice and understand means “Scotty, beam this flake out of here.”

Expect stupid questions. Expect smart questions. Answer both of them with the same earnest and sincerity. Failing that, use humor. It will save you if you get in a pinch, 99% of the time. This may sound easy, but trust me – after answering the exact same question for 137 different people, separately, at the same book signing, after having already answered it up in front of all of them during the Q&A, you’ll know just how much work it really is. People do not listen as well as you imagine.

Accept that it is possible you will run into a crazy who will not go away, no matter what, and even humor won’t save you. Be ecstatic when you don’t run into same.

Practice your signature for 20 minutes every day, blindfolded, until you can sign it in the dark, behind your back, while carrying on a conversation. If you manage to do this, you are way better than me.

Don’t make promises to readers you don’t intend to keep, and don’t put up with readers who demand that you do.

Don’t waste money on expensive business cards. Some people will take them, some people won’t… The book is what’s important, and in the end the business card will just get thrown in the trash.

Put some candy on your table. Give it away for free. Maybe some bookmarks. If nobody is stopping by the table, get up and walk around. Hand out the bookmarks. Introduce yourself. Don’t be shy about why you are there, but don’t be a hard sell either.

Don’t be afraid to suggest someone else’s book to a reader. They, and the store, will appreciate your honesty, and your help.

Never put down another author or their books in public. Even if you would like to run over them repeatedly with your car. It only makes you look like an ass.

Take plenty of extra ink pens, and a roll of breath mints.

USE the breath mints.

Do NOT dine at a “Garlic Hut”, “Tandoori Monkey”, or any other pungent food vendor just prior to your signing.

Don’t be afraid of your readers. Remember, they are there to see you. But whatever you do, be genuine. All you have done is written a book. This does not make you the center of the universe.

Accept praise graciously, but don’t let it go to your head. If you do, you will alienate your friends, store owners, readers, and potential readers.

Do not start believing your own press, because once you start down that road, it is already too late.

Pay attention to everything. You never know when you might need a funny or interesting story that starts, “A funny thing happened to me at a book signing…”

But trust me on the having fun thing…

More to come…

Murv

I like to sing.

Now, please take note – I did not indicate in any way that I am good at singing. I simply said that I like to do it. Therefore, you aren’t about to find me in a Karaoke bar, belting out Bon Jovi or Heart tunes and downing Kirin with a bunch of visiting Japanese businessmen. For one thing, I never have occasion to be socializing with the aforementioned Asian moguls. Just doesn’t happen in my line of work. Maybe someday a Japanese publisher will pick up the foreign rights to the Rowan Gant Investigations and do a translation, but something tells me by the time they were done, he would end up being a Mystical Samurai Pokemon or something of that sort, so I’m not really sure how I feel about that prospect. I guess it all depends on how much Kirin I’ve had, and how much money is on the table when the offer is made.

But, let’s get back to the story…

The truth is, it really doesn’t matter if they are Japanese businessmen, or a visiting friend from the FBI, since the latter actually does happen. You still won’t find me hanging out in the Karaoke bars, because even though I like to sing, I can’t carry a tune in a bucket, even with help and I know that. I didn’t used to have this problem. Once upon a time I could cart a tune around in a brown paper sack with no backup whatsoever, and sound pretty good. But, at around age 13 I was afflicted with a bad case of swimmer’s ear. (I bet you thought I was going to say hormones… Well, that’s a different blog…) At any rate, both of my eardrums were perforated by the blistering, which left behind a whole mess of scar tissue. As I have grown older the extent of my frequency hearing loss has worsened considerably. So, no matter whether we are talking brown paper sack, plastic bucket, or galvanized pail, I can’t carry a tune.

Still, I like to sing.

Just ask Anastasia, good friend and co-founder of the “Murv’s Stalkers” fan club. She and her husband are regular visitors to the “Murv Cave,” and were here for the Yule Bash 2007. They were also here for Yule Bash 2008, but 2007 has more to do with the singing thing… You see, that was the year of the 14 inch snowfall type blizzard storm that struck on the very day and evening of the Yule bash. So, Anastasia actually got to witness me shoveling the back deck – repeatedly – while I was holding a Vodka-Tonic in one hand, and belting out my own renditions of A Fairytale of New York, Run, Run Rudolph, and countless other holiday tunes. What I’m trying to illustrate here is this – I am likely to start singing at the drop of a hat. Especially if alcohol is involved, but while it is a good impetus, booze definitely isn’t a pre-requisite.

Such was the case just the other day. And, no, this time there was no alcohol involved.

You see, I had just picked up the offspring from school. We returned home, and following the usual schedule the short person set about doing her homework while I started fixing dinner. After all, E K would be home in just a little over an hour and we all know what happens if I don’t have her dinner on the table when she walks in.

So, anyway, it had been a fairly good day, I was feeling somewhat chipper,  and I was far enough ahead of the game with fixing dinner that I could reasonably assume E K wouldn’t beat me and lock me in the closet that evening. Well, at least not on account of dinner being late, that is… Therefore I started bellowing out some Traveling Wilbury’s tunes. I happen to like the Traveling Wilbury’s. Not only are their songs catchy, but also they’re a lot of fun.  If I remember correctly I started out with Tweeter And The Monkey Man then flowed right into Handle With Care. I think Last Night might have even been in there somewhere as well, although I’m pretty sure it entered the mix a bit later. I left Margarita out of it because it doesn’t sound nearly as good without the 4-part harmony.

Somewhere around the time I was taking a breath before launching into the chorus of one of the above songs, I was cut short by the offspring calling out to me from the dining room…

“Daddy!” she yelled.

Well, it didn’t sound like anything was terribly wrong… Parents kind of have a sixth-sense about that sort of thing believe me. What it sounded like was that she was simply trying to get my attention before I started bellowing again. I made the logical assumption that she might need some help with fractions or some such. She absolutely despises math. It’s not that she’s bad at it or anything. She just hates it with a passion for some odd reason.

Anyway, I stepped out through the kitchen doorway and asked, “What’s up?”

She looked at me, and with all the seriousness she could muster she asked, “Daddy, are you going to be a Pop-Star?”

You see, the offspring is all about that Cyrus kid… The one named after a state…  And the somebody or another brothers… And Denny Tomatoes, or some such… You know, the latest Disney sensations, most of whom probably won’t have the staying power of an Annette Funicello… But, that’s just my opinion… Either way, she is so all about these “Tween/Teen Idols” in fact, that she has abandoned her grand plan to become a Doctor and has decided instead to become a “Pop Star” just like them. When I was her age I think I was planning to be an Astronaut. Shortly after that it was Oceanographer, closely followed by Veterinarian… So, my point is, I’m not worried about her current career choice. I’m sure it will change soon enough. As a matter of fact, she has such a gift for gab and penchant for arguing with us, that I wouldn’t be surprised to see her become a trial attorney. I mean, I hope not. Then when people at the old folks home ask me what my kid does for a living I’ll have to make up a lie and stuff… But, I digress…

So, the kid had just asked me if I was going to become a “Pop Star”…

I looked back at her and chuckled as I replied, “No, honey, I write books for a living. You know that.”

She pondered my answer for less than a heartbeat before replying, “That’s good, because you don’t sing very well.”

Critics. They’re everywhere. But, at least I know my kid is honest, so that gives me some hope that she won’t become an attorney after all, and it should definitely keep her out of politics.

As for me, I guess I won’t be quitting my day job.

More to come…

Murv