BRAINPAN LEAKAGE

I was looking at the news the other morning. This isn’t unusual, I do it every single morning. Well… When I have access to a TV. If not I listen to the radio. If I don’t have that I look for a newspaper. If I’m cut off from those too, well… I cry.

But that’s another story and I don’t want to talk about it…

The thing is, even with elections, exploding volcanoes, cholera epidemics, and airplanes falling out of the sky, one of the top news items was a “slow news day” sort of thing.

“What was that?”  you ask.

The McRib.

Yes… The sickly-sweet-sauce soaked, pressed, molded, and formed, non-rib pork by-products on a bun with a pickle. You see, “It’s back.” This is not to be confused with Carol Anne announcing, “They’re back.” We aren’t talking poltergeists here. We may, however, be talking zeitgeists… I mean, given that the golden arches would like for everyone to get all excited about pressed pork leavin’s on a bun, they are in effect creating their own, artificial, “spirit of the age,” so to speak.

Apparently, though, “the age” only lasts six weeks. It seems that’s what makes the “return of the McRib” newsworthy and not just commercial-worthy. The marketing geniuses  at the fast food mecca have created this overwhelming demand for a product by making it scarce. Their official position is even something to the effect that by restricting McRib trade they keep the “true fans” of the sandwich wanting more. And, I wasn’t kidding about them being geniuses – I mean, after all, here I am blogging about their damn McSammich, and adding to the buzz. No offense to my publicist, but I think maybe I need some of these burger folks on my team.

But back to the whole McRib Mania… I really have to wonder if we’re talking “true fans” or just sheeple that are getting excited over this.

Why?

Because if rib-shaped, non-rib, pork by-product patties are really your thing, you can buy them at the grocery store all year round. So what’s the big deal with the McVersion of the sandwich?

The Secret McBurger Police will probably have me silenced for this, but I think I know what makes it so special.

It just has to be the pickle… I bet they’re importing them.

More to come…

Murv