BRAINPAN LEAKAGE

I’m going to break my own rule again. Yeah, for real…

No, I’m not going to defy The Evil Redhead. That’s not “breaking a rule,” that’s “committing suicide.” Really. Just try it and see what happens.

So… Anyway… Back to breaking that rule. As you all know I despise writing about writing. I’m not even a big fan of writing about being an author. That’s what the book writing thing is all about. This, on the other hand, is my shot at being a humor columnist for a major metropolitan newspaper. Not that any major metropolitan newspapers are taking notice, mind you…

Yeah… That’s the rule I’m going to break. Well… Bend, more or less. I’m going to write about writing. Or more specifically, about what happens when you’ve written something and it gets published.

You see, there’s this thing in the industry called BSSP. That stands for Blatant Shameless Self-Promotion.  Now this differs a bit from SP, which is just Self-Promotion. Why? Because those of us who engage in SP are ashamed. Well, not really. But we DO make it a point to show restraint, courtesy, and manners. Self-promotion is necessary. However, being like a cracked up used car salesman about it is not.

Allow me to give you an example…

Let’s say I’m having a conversation with someone:

Random Person says: “I had a really great corned beef sandwich at Bob’s Deli the other day.”

Murv says: “Never been there. I’ll have to take EK. She really loves corned beef.”

Now, let us imagine this conversation with a new author who has been bitten by the BSSP bug:

Random Person says: “I had a really great corned beef sandwich at Bob’s Deli the other day.”

BSSP Newbie says: “Well, since you like corned beef then you would love my new novel, The Pickling Brine Murders, because my main character Lazarus Q. Ladysmith always has corned beef sandwiches for lunch.”

Believe it or not, while the book and character name have been changed, the above example is NOT an exaggeration. Yes. Not only did it happen, but this sort of thing happens all the time.

Now I’ll be honest. We were all new once. I’m sure I did some self-promoting that toed that line just a bit – although I can guarantee you I was never as bad as the example. Fortunately, I settled down pretty quickly. Like I said before, self-promotion is a necessary evil. But if you pay attention you discover that you can be much more effective by selling yourself – not the book. Once you’ve done that, folks will generally buy your book. If you keep being an idiot, however, they will not only NOT buy your book, they will tell everyone they know to NOT buy it as well.

So… Why is this blog entry called “This Space NOT For Rent”?

Simple. The BSSP is happening all over the social networking sites too. On the FB Wall, on the Myspace Comments. It is running rampant. Just the other day I received a friend request from another author I’d never met and didn’t know from Eve. I approved it, no biggie. Less than 24 hours later a post appeared on my wall. It said, “Congratulations on your success! You deserve it!” I found these opening sentences a bit odd, because since we didn’t know one another she had no clue whether I deserved my successes or not. For all she knew I could be a complete ass.

In fact, I guess I am a complete ass because I removed the post and deleted her as a friend. Why? Because as I said, that was just the opening two sentences. The rest of her post contained several paragraphs about her new book along with links to the places where I could buy it. There was even a picture of the book cover.

Sorry honey. I am not a billboard company. This space not for rent…

More to come…

Murv