BRAINPAN LEAKAGE

Several days ago I was contacted by a newly-minted author. That is to say, a young lady whose very first book was seeing publication, and who was taking her first steps out onto that pothole-filled, ice-slicked, ultra-jam-packed highway that is self-promotion.

In particular, scheduling book signings.

Book signing events are an author’s way of getting a chance to scribble in books without getting in trouble for it. We all carry a box of crayons because secretly that is what we wish we could use to sign books. You know, just a doodle of BLIZZARD BLUE with a couple of underlines of BRICK RED and BURNT ORANGE. All circled by UNMELLOW YELLOW. After all, we want our artistic side to shine.

Scribble, scribble, scribble... 🙂

Okay… so not really. Well… not always, we’ll put it that way.

The gist of my story here is that she wanted advice from someone who had not only been around the block a couple of times, but had the scrapes and scars to prove it. And, when she couldn’t get hold of him, she contacted me.

As with any shiny, fresh-faced new author who has no clue what is happening and is nervous as all hell, she had questions. Having been there, I was more than happy to answer those questions, but as usually happens in my case, simple answers turned into a small novel. Well… short story, at least.

When E K saw what I had written she suggested I share it with folks here on my blog because I had put quite a bit of effort into it. As we all know, an E K suggestion is tantamount to a direct order, and also as we all know, I do what E K says out of self-preservation.

So, here is my reply to that young lady, with a little added text here and there that came to me later. Not really new advice in that sense, but explanation of the advice originally given. You will notice that it reads similar to my advice for authors and aspiring writers “filk” of Wear Sunscreen (see: Use Flash Drives) – However, upon trying to actually make it fit the cadence of that piece and such, I was forced to leave too much of the advice out of it. I didn’t want to do that.

E K didn’t want me to do that either.

Still, I must preface this with a simple disclaimer: This is merely MY take on book signing events as drawn from my decade plus of experiences with them.  Make of it what you will…

My Advice On Book Signing Events

Have fun.

Sign the title or half-title page. Your choice, but be consistent.

Keep a blank pad near you to test pens when they suddenly die without reason, AND for when you need to practice a name, as someone will invariably ask for their inscription to be made out to some name with no vowels other than y plus 37 consonants in no particular order (and only they will be able to pronounce it – likely improperly – but hey, it’s their name they just made up so roll with it and laugh later.)

Or they will want it made out to something like “Lord Bastard Fuckwad of the Asshole Dynasty, Utah Chapter.” While that might sound like I just made it up, I didn’t. I will never forget signing that particular book or the inscription, trust me.

Make eye contact.

Smile.

Ask the person’s name and use it when you talk to them, even if you forget it the minute they step away from the table. When you sign their book, ask them how to spell it. You’d be amazed at how many different ways there are to spell Mary.

Take a friend with you. Have them run interference if you get a crazy. I once had a woman explaining to me how she was a REAL Vampire Slayer (unlike the fake vampire slayers I suppose) and that she was there to slay all of my fans because they must be vampires since I write about vampires. I don’t, of course, but you couldn’t convince her of that. If crazy gets a target lock on you, a wingman(woman) will be invaluable. Set up a signal so that you don’t look like you are giving the crazy the brush off. Something innocuous your wingperson will notice and understand means “Scotty, beam this flake out of here.”

Expect stupid questions. Expect smart questions. Answer both of them with the same earnest and sincerity. Failing that, use humor. It will save you if you get in a pinch, 99% of the time. This may sound easy, but trust me – after answering the exact same question for 137 different people, separately, at the same book signing, after having already answered it up in front of all of them during the Q&A, you’ll know just how much work it really is. People do not listen as well as you imagine.

Accept that it is possible you will run into a crazy who will not go away, no matter what, and even humor won’t save you. Be ecstatic when you don’t run into same.

Practice your signature for 20 minutes every day, blindfolded, until you can sign it in the dark, behind your back, while carrying on a conversation. If you manage to do this, you are way better than me.

Don’t make promises to readers you don’t intend to keep, and don’t put up with readers who demand that you do.

Don’t waste money on expensive business cards. Some people will take them, some people won’t… The book is what’s important, and in the end the business card will just get thrown in the trash.

Put some candy on your table. Give it away for free. Maybe some bookmarks. If nobody is stopping by the table, get up and walk around. Hand out the bookmarks. Introduce yourself. Don’t be shy about why you are there, but don’t be a hard sell either.

Don’t be afraid to suggest someone else’s book to a reader. They, and the store, will appreciate your honesty, and your help.

Never put down another author or their books in public. Even if you would like to run over them repeatedly with your car. It only makes you look like an ass.

Take plenty of extra ink pens, and a roll of breath mints.

USE the breath mints.

Do NOT dine at a “Garlic Hut”, “Tandoori Monkey”, or any other pungent food vendor just prior to your signing.

Don’t be afraid of your readers. Remember, they are there to see you. But whatever you do, be genuine. All you have done is written a book. This does not make you the center of the universe.

Accept praise graciously, but don’t let it go to your head. If you do, you will alienate your friends, store owners, readers, and potential readers.

Do not start believing your own press, because once you start down that road, it is already too late.

Pay attention to everything. You never know when you might need a funny or interesting story that starts, “A funny thing happened to me at a book signing…”

But trust me on the having fun thing…

More to come…

Murv

THE PUF REPORT: Part 3 of 5

As a rule, PUF always has a mascot.

Now, the thing about the mascot is that it changes every year. I’m not entirely sure what the first few mascots happened to be, because while I have been headlining the fest for something like 8 years, I came into the mix somewhere around the time of PUF #3.

Back in ’01, when #3 happened, the “mascots” were sheep. Not real sheep, mind you. Nobody wanted to clean up the sheep poo.  So, real grass eating wool makers were replaced by the next best thing – life-sized cardboard cutouts made in their likeness. But then, they eventually progressed not only into cutouts, but plush stuffed animals and plastic toys as well. Which is one of the things that drove the mascot diversity PUF is known for today. Even so, I believe sheep were still the mascot in ’02, as to this very day I have a nubbly little plastic novelty toy sheeplike thing that was somewhat of a party favor handed out at the fest.

The picture above is obviously not a sheep. It was taken in ’08, when aliens invaded PUF. Although, now that I think about it, sheep and little green men might have gotten along just fine. Well, maybe not gotten along per se, but I’m betting the alien dudes would have had some fun with the sheep. What the sheep would have thought of that is anyone’s guess. I suppose it would largely depend upon the individual sheep and… well… things we simply won’t go into here.

Uhh… Ahem… So, moving right along…

Of course, the point here is basically to illustrate that the mascots have become an important – and expected – fixture at the Festival. To that end, I’d like to offer the following quote directly from the Festival Organizer herself,  Tish Owen. In her book, Chasing The Rainbow: Facilitating A Pagan Festival Without Losing Your Mind, she states:

WHY ARE THERE ANIMALS AT PUF? – We really have no good answers to that question, except that it amuses us. We did not start out with an animal mascot or even a name. But over the years, we have had too many bagels donated, cooked pigs, a sheep incident, the fire, the accident, the flood, and then we just started adding the animals for fun. Then at some point, someone started killing the mascots and it has devolved. We have had: bagels, sheep, pigs, penguins, flamingos, Chihuahuas, and flying pigs!

There have been more, such as the aliens, since the publication of her book. And, as you can see here on the right, she wasn’t kidding about the mascot killings. A poor, inflatable blue-green dude met his demise on the road right outside the VIP cabin one night. The scene was odd since no cars had come by for several hours, yet there it was, flat as the proverbial pancake. It definitely made us wonder if it was perhaps a “staged accident”.

But, at least in this case the particular end met was a bit more swift. Among other victims of the “serial mascot killer” another alien was found in the walk-in freezer in the dining hall. It was frozen solid, and still had a… well… there’s simply no delicate way to say this… It still had an “anal probe” protruding from its rectal orifice, which prompted site investigators to conclude that the green dude had been tortured as well as frozen to death. Of course, this theory led to… Yeah, you guessed it… An Alien Autopsy.

Sometimes there have been notes from the killer. Sometimes not. I think it largely depends upon the particular killing – that being whether it was one of the planned murders, or merely an opportunistic sort of hack and slash.

Still, there are times when the method or arrangement of the corpsified mascot remains is a message unto itself. For instance, during the year of the flying pigs many a winged swine met a horrible and terrible fate. One in particular was the little piggy who had none. In point of fact, the reason he had none is because he was the roast beast. He was even layered between two slices of breand and served up to Tish herself in her lunch one day – ostensibly so she could “taste test” the roast pork that was to be served for dinner that evening. It’s quite possible you heard her laughing when she unwrapped the sandwich, no matter where you happen to reside. We definitely heard her from one end of the campground to the other, and many points beyond.

By now I’m sure you are wondering just exactly what all this has to do with “dingles”… Well, nothing at all really. But, we’ll get to them eventually…

This year, 2009, was a first for PUF mascots. You see, instead of sheep, or frogs, or chee-hoowah-hoowah’s, we had Pirates. That’s right, Pirates. Not Pie Rats. Although, Pie Rats could possibly be fun. But, I digress…

Since the mascot was actual human being type of people it made things a bit more difficult on the “serial mascot killer”. After all, if you “kill” a stuffed, plush penguin, all you do is make a mess. If you actually kill a festival attendee who is dressed as a Pirate, the sheriff shows up and there are hard questions demanding answers. Therefore, miniature rubber duckies with pirate garb molded onto them served as the victims. Them, and Peeps. Yeah, I know, it was sort of like Peep sacrilege, but what can ya’ do?

Anywho, moving right along, this year’s PUF had a fantastic lineup of guest authors. Kristin Madden, Dorothy Morrison, Raven Grimassi & Stephanie Taylor, Moi, and even Christopher Penczak. (Can anyone see where this is going?)

Well, just in case you haven’t caught on just yet, think about the following… Pirates are the mascot, we are a bunch of authors who like hanging out together, because we are authors we make a living with words, and we all  pretty much have severely warped senses of humor… And, we’re punny… Very punny… Ya’ there yet?

Yeah… We dubbed ourselves the Pirates of Penczak…

But, even through the “bad pun groans” wafting from my PC speakers I can still hear you asking, “But, Murv, what the hell does all this have to do with a dingle? And, moreover, what the hell is a dingle anyway?”

Well, to answer the first question, not a damn thing.

To answer the second, you’ll have to ask Raven and Stephanie, because you see, all I know is Raven won’t let Stephanie go into the dingle by herself…

More to come…

Murv

The next installment in THE PUF REPORT: Part 4 of 5 – Food, Glorious Food…